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Google’s Flagrant Violation of the CAN SPAM Act

Ask the Experts, CAN SPAM, Compliance, Legal/Regulatory, Permission, Unsubscribe - August 6, 2013 - 8 Comments

By Jordan Cohen and John Caldwell We’re going to go ahead and say it: Google’s “new ad units” that look and act a lot like email marketing messages represent a flagrant violation of the CAN SPAM Act and also a potential Section 5 deceptive practices violation. Google insinuates that only legitimate promotional emails will be [...]

The Truthful Cloud-Based Email Considerations

Ask the Experts, Dennis Dayman, Len Shneyder - December 8, 2012 - Comments Off

There’s a lot of talk about the cloud and the promise of its elasticity, flexibility and redundancy. Much of the core business functionality historically handled by IT is being slowly offloaded. This is a good thing. For all the IT personnel out there ready to fire your SaaS, IaaS, PaaS providers, don’t worry, take a [...]

Deliverability (#d12y) Chat with @ddayman Friday, June 15 12-12:30pm CT (10am PT / 1pm ET)

Ask the Experts, Events, Resources - June 13, 2012 - Comments Off

We’ll be having our first Live Deliverability TweetChat (#d12y) on Friday, June 15 at noon CT (10am PT / 1pm ET). Dennis Dayman, one of our favorite contributors and Eloqua’s Chief Privacy Officer, will be leading this month’s conversation. This is a great time to interact with your peers, share your expertise and discuss trends in [...]

Email Mythology Part II: Gods of Deliverability

Email Mythology Part II: Gods of Deliverability

Abuse, Ask the Experts - April 19, 2011 - 4 Comments

In the world of Greek mythology, all of the gods are, well, gods, but that doesn’t mean they are all equal. Zeus, for example, is the king of them all. Is there a “Zeus” of email deliverability? Not necessarily. But there are quite a few individuals who have risen above the rest and become presidents, founders, CEOs, or CTOs of various email related companies. A few of them are briefly profiled here, in no particular order.

Email Mythology, Part I: Goddesses of Email Deliverability

Abuse, Ask the Experts, ISP - March 21, 2011 - 2 Comments

The world of email deliverability seems, at first glance, to bear little resemblance to Greek mythology. However, there are some similarities. In the email industry, many dedicated professionals use their talents to make sure that email keeps progressing as new innovations come to light.

Queue Prioritization: New Rules of Engagement

Ask the Experts, Best Practices, ISP, Reputation - March 8, 2011 - 7 Comments

Queue Prioritization, a new, more advanced feature, allows clients to indicate a “priority” in the message header. These priority levels affect when a message is sent to a given recipient (or set of recipients). In other words, certain segments of a sender’s list would receive the sender’s email message first.

Email and Privacy Compliance Demystified

Email and Privacy Compliance Demystified

Ask the Experts, Best Practices, Legal/Regulatory - February 18, 2011 - 1 Comment

It used to be only things that mattered to senders of email were simple content and filters. But in today’s society where consumers suffer from information overload and are worried about data collection practices, marketers must face a new set…

A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

Ask the Experts, Best Practices, ISP, Reputation/Whitelist - January 11, 2011 - 21 Comments

In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for…

Email Industry: Three Trends to Spotlight for 2011

Email Industry: Three Trends to Spotlight for 2011

Ask the Experts, Current Affairs - November 30, 2010 - 3 Comments

Clearly, marketing automation has a steady tailwind at its back. However, most of their growth and potential is due to the headwinds created by ESPs. I’ve always said that Email Service Providers form the backbone of this industry, and they come in different shapes and sizes. Some call themselves ESPs, while others prefer the term marketing automation companies. Whichever name you use, in 2011, you will have to find your niche vertical within this quickly developing industry.

Emails' Lone Ranger: The Deliverability Consultant

Emails' Lone Ranger: The Deliverability Consultant

Abuse, Ask the Experts, Best Practices, Feedback Loops, ISP, Reputation - June 2, 2010 - 7 Comments

Depending on the scope of the project, these consultants offer a wide range of deliverability services, including, but not limited to a deep understanding of list quality and data collection, email authentication best practices, setting up FBLs, bounce handling and infrastructure.

FTC Legislative Update: Protect Subscribers. Protect Your Brand.

FTC Legislative Update: Protect Subscribers. Protect Your Brand.

Ask the Experts - April 22, 2010 - Comments Off

The Email Experience Council (EEC) has just scheduled its yearly legislative update webinar on May 19, 2010 from 02:00 PM – 03:00 PM EST. If you attended last year’s webinar event, you found the advice and updates very useful. Check…

How fast can you send my mail?

How fast can you send my mail?

Ask the Experts, Best Practices, ISP - April 22, 2010 - 2 Comments

Our good friend, Ken Pfeiffer Director of Deliverability for Blue Sky Factory, asked us this year if he could do a guest blog post here and of course we jumped on that great opportunity to have a well respected and…

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