Archive | Feedback Loops RSS feed for this section
Seven More Tips for Better Peer-Initiated Email Invitations

Seven More Tips for Better Peer-Initiated Email Invitations

Best Practices/Standards, Feedback Loops, Unsubscribe - January 7, 2013 - Comments Off

Seth Godin suggests that we spend our marketing dollars wisely by targeting innovators—people who “get it” and adopt our product or service before the crowd. These customers are so enthusiastic about your service, they talk about it. That’s the “Ideavirus.” Email can be a part of that viral marketing plan. In part one of this [...]

Top 5 Reasons Your Newsletter Will Go To Spam

Top 5 Reasons Your Newsletter Will Go To Spam

Best Practices, Best Practices/Standards, Blacklisting, Feedback Loops, ISP, Reputation - January 4, 2013 - Comments Off

  Newsletters should be a slam dunk for your email program.  Recipients have signed up to receive them, they’re expecting them every week or month, and your great about removing hard bounces and making sure everyone’s opted in…  so what’s the catch?  Here’s the top 5 reasons why your newsletter will still won’t reach your [...]

2 new Complaint FBLs from Synacor and FastMail

2 new Complaint FBLs from Synacor and FastMail

Best Practices, Feedback Loops - July 11, 2011 - Comments Off

Last week, Synacor and FastMail joined other major mailbox providers by introducing complaint FBLs – powered by ReturnPath, which increases the number of FBLs available today across the internet. This is a great contribution to the global fight against spam, providing an avenue to report spam. As we already know, a complaint feedback loop is [...]

Deliverability Reporting: Gateway to Dividends

Deliverability Reporting: Gateway to Dividends

Abuse, Best Practices, Feedback Loops, ISP - January 31, 2011 - 1 Comment

When dealing with various types of sending infrastructure, many questions arise about what happens to the mails injected into the system. Were they delivered to the inbox? How rapidly were they deployed? Which email sources/domains performed most efficiently? Which destinations performed sluggishly?

What Shakespeare would have thought about Sender Reputation

What Shakespeare would have thought about Sender Reputation

Best Practices, Feedback Loops, ISP, Reputation - September 22, 2010 - Comments Off

The term “reputation,” in the sense meaning a person’s “good name,” dates only from the mid-sixteenth century and the phrase “spotless reputation” seems to originate from the same period. In Shakespeare’s Richard II, Thomas Mowbray, the Duke of Norfolk, insists…

Emails' Lone Ranger: The Deliverability Consultant

Emails' Lone Ranger: The Deliverability Consultant

Abuse, Ask the Experts, Best Practices, Feedback Loops, ISP, Reputation - June 2, 2010 - 7 Comments

Depending on the scope of the project, these consultants offer a wide range of deliverability services, including, but not limited to a deep understanding of list quality and data collection, email authentication best practices, setting up FBLs, bounce handling and infrastructure.

Why is there a NOT spam button?

Why is there a NOT spam button?

Best Practices, Feedback Loops, Metrics, Reputation - March 4, 2010 - 8 Comments

My friend Morgan Stewart has said it all publicly that either a few of us have thought to ourselves at one time or another or have said out-loud in a secret behind closed door email coalition session. “Why do Email…

Deliverability Forum: It's a Wrap!

Deliverability Forum: It's a Wrap!

Best Practices, CAN SPAM, Current Affairs, Domain Keys/Authentication, Feedback Loops, ISP, Permission, Reputation, Unsubscribe - January 11, 2010 - 1 Comment

(The Deliverability Forum is a series of interviews I hosted with industry leaders and luminaries over the past few months. It came to closure last week and I have shared the final post with takeaways and highlights from the Bronto…

Future of Deliverability: A Series

Future of Deliverability: A Series

Current Affairs, Domain Keys/Authentication, Feedback Loops, Permission, Reputation - November 16, 2009 - 1 Comment

Mark Brownlow posted a great series on the future of deliverability at his site Email Marketing Reports. He started off with getting some well known deliverability experts in the industry together (and I am humbled to have been one of…

Complaints Cost You Money

Complaints Cost You Money

Best Practices, Feedback Loops - October 22, 2009 - 2 Comments

Reposted from the Bronto Blog. By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to convert is…

DKIM for the impatient

DKIM for the impatient

Best Practices, Domain Keys/Authentication, Feedback Loops, Reputation - February 25, 2009 - 2 Comments

I joined Genius.com a few months ago as a member of their Deliverability and Anti-Abuse team. My focus is on deliverability and managing the email servers. Genius has a great application that gets marketers and sales people working together. The…

If You're Not Signed Up for Feedback Loops – Well – You Should Be!

If You're Not Signed Up for Feedback Loops – Well – You Should Be!

Best Practices, Feedback Loops - January 16, 2009 - Comments Off

We are constantly astonished by the number of email senders who are not taking advantage of one of the greatest free resources out there – feedback loops from the ISPs. In fact, we require all of our email deliverability accreditation…

UA-9835597-1