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Return Path Buys

Return Path - May 6, 2014 - Comments Off

I’m delighted to welcome the community to Return Path. We were excited for a chance to acquire because its content, contributors, and readers have played an influential role in raising awareness and advancing education about email delivery issues, practices, and policy—topics we’ve cared deeply about for more than a decade. Apart from being able to contribute more [...]

All About Timing

All About Timing

Best Practices/Standards, Dennis Dayman, Metrics, Return Path, Uncategorized - December 5, 2012 - Comments Off

One of the major things you hear from most of us is about relevancy and targeting. Heck, you’ve even heard Return Path talk annually about the best times to send a campaign. You would think that with today’s available and leading CRM, MTA, analytics, and ESP technologies that MOST senders would have implemented some sort of [...]

The Email Marketing Measurement Imperative, Return Path

Best Practices/Standards, Dennis Dayman, Metrics, Return Path - September 18, 2012 - Comments Off

This Return Path study confirms what people already know well. Marketers are struggling to get the right data in the right way to accurately measure and optimize their email efforts. “Return Path Opens Door to New Era of Email Intelligence with New Products that Give Marketers Access to Data to Maximize Performance”

Return Path acquires OtherInbox

Dennis Dayman, Events, Return Path - January 10, 2012 - Comments Off

Hopefully you have heard that Return Path has acquired email and social media organizing company OtherInbox founded by Josh Baer. For those who don’t know what other OtherInbox is, they are a online service that allows you to organize all your emails and social media communications such as  shipping information and payment reminders into categories or folders without [...]