Tag Archives: Authentication

DMARC Update: An Insider’s View (via @timfalls)

Best Practices/Standards, Current Affairs, Reputation - July 27, 2012 - 1 Comment

A few Deliverability.com contributors have discussed DMARC, since the new technical specification was introduced to the world of email early this year. If you’re not yet up to speed on the whole DMARC thing, check out Nicholas Toper’s previous  deliverability.com post, the DMARC.org home page or see what wikipedia has to say. Given the  great importance of [...]

Email Deliverability Sarcasm Part 2 (and why you should never go on vacation)

Best Practices/Standards, Permission, Unsubscribe - February 14, 2012 - 1 Comment

Wednesday Afternoon, 3:43 p.m. EST. Me:  We are blacklisted at Yahoo and Hotmail. Them: Why? What does that mean? Me: Well…in short, we are blocked and our email is not getting through. Them:  That’s a problem huh?  Why are we not getting through. Me: Seems like we were sending emails to a lot of address’ [...]

Emails' Lone Ranger: The Deliverability Consultant

Emails' Lone Ranger: The Deliverability Consultant

Abuse, Ask the Experts, Best Practices, Feedback Loops, ISP, Reputation - June 2, 2010 - 7 Comments

Depending on the scope of the project, these consultants offer a wide range of deliverability services, including, but not limited to a deep understanding of list quality and data collection, email authentication best practices, setting up FBLs, bounce handling and infrastructure.

Images Now On at Yahoo! for Return Path Certified Clients

Images Now On at Yahoo! for Return Path Certified Clients

Uncategorized - March 18, 2010 - Comments Off

Good news today was posted by Return Path. For those using Return Path Certified, you now will receive automatic image and link enabling at both Hotmail and Yahoo! What do you have to do to get this privilege at Yahoo?…

6 years since Sender-ID and DKIM started

6 years since Sender-ID and DKIM started

Domain Keys/Authentication, Reputation - January 30, 2010 - 4 Comments

I was digging through my closet today and found this hat. The hats were given out as chachka at a unique email industry meetup hosted by the Berkman Center at Harvard University on a very cold winter day in January,…

Better Email Delivery in 2010, in 140 Characters

Better Email Delivery in 2010, in 140 Characters

Uncategorized - January 20, 2010 - 2 Comments

Got time for lengthy white paper of email deliverability? Thought not. Here’s what to expect in 2010, Twitter style.

ReturnPath Big Winner in Pivotal Buyout

ReturnPath Big Winner in Pivotal Buyout

Ask the Experts, Reputation - January 15, 2010 - 4 Comments

The email industry’s latest buyout happened a few days ago and we witnessed a highly reputable email monitoring and deliverability reputation company Pivotal Veracity agree to buyout terms from Unica, an Email Service Provider with gunpowder. Unica is attempting to…

Deliverability Forum: It's a Wrap!

Deliverability Forum: It's a Wrap!

Best Practices, CAN SPAM, Current Affairs, Domain Keys/Authentication, Feedback Loops, ISP, Permission, Reputation, Unsubscribe - January 11, 2010 - 1 Comment

(The Deliverability Forum is a series of interviews I hosted with industry leaders and luminaries over the past few months. It came to closure last week and I have shared the final post with takeaways and highlights from the Bronto…

The Final Word on DKIM and Deliverability

The Final Word on DKIM and Deliverability

Uncategorized - December 1, 2009 - 6 Comments

The Final Word on DKIM and Deliverability By: J.D. Falk of Return Path Seems like every week, I see another industry colleague asking for a detailed list of how each DKIM option affects deliverability. Everyone who’s asked for this is…

The coming Gold Rush with Domain-Based Reputation

The coming Gold Rush with Domain-Based Reputation

ISP, Reputation - November 16, 2009 - 3 Comments

So, what are the benefits to a solid domain-based reputation? What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers…

Future of Deliverability: A Series

Future of Deliverability: A Series

Current Affairs, Domain Keys/Authentication, Feedback Loops, Permission, Reputation - November 16, 2009 - 1 Comment

Mark Brownlow posted a great series on the future of deliverability at his site Email Marketing Reports. He started off with getting some well known deliverability experts in the industry together (and I am humbled to have been one of…

GMAIL gets an upgrade

GMAIL gets an upgrade

Uncategorized - October 12, 2009 - 3 Comments

So a few weeks ago, GMAIL launched a beta test called “Sponsored mail with enhanced content” which in basic terms means that if your an approved vendor by GMAIL that your marketing or transactional emails will also have a little…

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