Tag Archives: B2B

Queue Prioritization: New Rules of Engagement

Ask the Experts, Best Practices, ISP, Reputation - March 8, 2011 - 7 Comments

Queue Prioritization, a new, more advanced feature, allows clients to indicate a “priority” in the message header. These priority levels affect when a message is sent to a given recipient (or set of recipients). In other words, certain segments of a sender’s list would receive the sender’s email message first.

Email Industry: Three Trends to Spotlight for 2011

Email Industry: Three Trends to Spotlight for 2011

Ask the Experts, Current Affairs - November 30, 2010 - 3 Comments

Clearly, marketing automation has a steady tailwind at its back. However, most of their growth and potential is due to the headwinds created by ESPs. I’ve always said that Email Service Providers form the backbone of this industry, and they come in different shapes and sizes. Some call themselves ESPs, while others prefer the term marketing automation companies. Whichever name you use, in 2011, you will have to find your niche vertical within this quickly developing industry.

Email List Growth: An Economic Indicator for the Email Industry

Email List Growth: An Economic Indicator for the Email Industry

Permission - July 1, 2010 - Comments Off

When subscribers receive their monthly transactional statement, they can navigate to a dedicated landing page that is devoted to approved merchants based on past purchase behavior. The list of approved merchants will be featured, and subscribers will be asked to indicate whether they wish to receive incentives and/or immediate benefits from any or all of them.

Email Messaging: Worthy of a Higher Purpose

Email Messaging: Worthy of a Higher Purpose

Best Practices, Reputation - May 14, 2010 - Comments Off

By respecting your messaging, you respect your subscribers. Rather than bombarding them with mundane “30% off Campaigns,” inform them about noble endeavors, events and/or goals your organization has genuinely organized with your charitable partner. With consistent focus on your charity, the spotlight moves away from your subscribers and gravitates toward your organization’s higher purpose.

Three Reasons Why Email Senders Divorce ESPs

Three Reasons Why Email Senders Divorce ESPs

Best Practices - April 27, 2010 - 1 Comment

Set Proper Expectations. Account Managers and professional services teams at competent ESPs must set clear, realistic guidelines outlining what clients should expect over the course of the relationship.

Inbox Reserve Part III: Email Notifications go Prime Time

Inbox Reserve Part III: Email Notifications go Prime Time

Best Practices, Permission, Reputation - March 4, 2010 - 2 Comments

The challenge for today’s brand marketers is to find ways to seductively charm subscribers to fully or partially divulge their social media credentials through an intuitive preference center. Some subscribers will immediately acquiesce, while others will be more sensitive and allow the brand only a partial glimpse into their social networks

Inbox Reserve Part II: Future Subject Lines will Reduce Spam Complaints

Inbox Reserve Part II: Future Subject Lines will Reduce Spam Complaints

Best Practices, ISP, Reputation - February 22, 2010 - 1 Comment

The most compelling reasons for brands to earn network permission from subscribers is that it dramatically reduces spam complaints. Socialized email notifications are important because they prioritize a subscriber’s network first and the brand second.

Respectful Spam from @LayeredTech

Respectful Spam from @LayeredTech

Abuse, Permission, Unsubscribe - February 11, 2010 - 2 Comments

Today I received a spam message from a saleperson. It was like many others that I receive, except that I immediately noticed how respectful the tone was. Then at the end of it, he tells me that I should reply…

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