Tag Archives: deliverability
Improving Deliverability

Improving Deliverability

Best Practices/Standards, Uncategorized - July 19, 2013 - 2 Comments

This is a guest post by Rochelle Royal, a content and online marketing executive for Search Laboratory, a multilingual, award winning digital marketing agency specialising in SEO, PPC, conversion optimisation and website analytics. She has specialised in this industry since 2006. ——————————————————————————————————————————————— Improving Deliverability The word deliverability is a fancy word for describing the issues [...]

To Improve Email Deliverability, Always Monitor

To Improve Email Deliverability, Always Monitor

Metrics, Reputation - June 7, 2013 - 1 Comment

Just because your email deliverability rate is acceptable–or even stellar–today doesn’t mean it will be tomorrow. In fact, you could wake up blacklisted tomorrow. It happens. We’ve seen it happen many times. Sometimes, it’s the catalyst that prompts companies to hire us. They’ve been doing fine on their own, and they’ve been happy with their [...]

Seven Tips for Better Peer-Initiated Email Invitations

Best Practices/Standards, Blacklisting, Reputation - October 9, 2012 - Comments Off

I meet a wide variety of cool innovators, and I love hearing about their next big thing. They’ve got hot ideas, and they want them to go viral. Peer invitation systems are popular way to grow a service virally. After all, if your subscribers love your service, why not empower them to tell their friends? [...]

Delivering During The Holidays – The New Rules

Best Practices - September 20, 2012 - Comments Off

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations. Much has changed since last holiday season. You are probably already aware that ISPs have significantly modified their filtering processes, putting heavy weight on engagement to determine a sender’s reputation and whether or not an [...]

Is “Deliverability” just another (Silly) Buzzword?

Best Practices, Best Practices/Standards, Metrics - May 3, 2012 - Comments Off

Editor’s note: This guest post was written by Elie Chevignard, Digital Marketing Manager at Mailjet. I work for Mailjet and we focus on deliverability: it is central in our business. So I don’t believe that deliverability is a buzzword: it refers to a problem which has become more pregnant than ever. Nearly 25% of legitimate email gets [...]

Why Legitimate App Email is Mistaken For Spam

Best Practices, Reputation - April 26, 2012 - Comments Off

Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, [...]

Predicting Deliverability: 1st & 3rd Party Succeeds; 9th Party Fails?

Best Practices/Standards, Compliance, ISP, Reputation - April 10, 2012 - Comments Off

As ISPs have continued to tighten filtering to eliminate spam through filters based on engagement levels, success in deliverability has become highly based on engagement. Many studies have been released on engagement rates across industries and industry average engagement rates are often used as an indicator or benchmark for sending. However, I believe that these studies have left out [...]

Does SEM Affect Email Deliverability

Best Practices - February 28, 2012 - 1 Comment

With all the emphasis being placed on search engine marketing, one question remains unanswered: Does search engine marketing (SEM) affect email deliverability? While there may not be a direct correlation between email and SEM, there are cross channel implications that you need to consider, since the goal of most online marketing efforts is to engage [...]

Email Deliverability Sarcasm Part 2 (and why you should never go on vacation)

Best Practices/Standards, Permission, Unsubscribe - February 14, 2012 - 1 Comment

Wednesday Afternoon, 3:43 p.m. EST. Me:  We are blacklisted at Yahoo and Hotmail. Them: Why? What does that mean? Me: Well…in short, we are blocked and our email is not getting through. Them:  That’s a problem huh?  Why are we not getting through. Me: Seems like we were sending emails to a lot of address’ [...]

How to Design Your HTML Email for Optimal Deliverability

Best Practices - December 22, 2011 - 2 Comments

Design has become increasingly important in creating an enjoyable, and even acceptable, experience for today’s average web user. This trend is not going away. On the contrary, as users become more savvy and accustomed to friendly design, the bar for quality design will continue to rise. However, good design does not necessarily mean fancy graphics [...]

Do You Know Your Customer’s Definition of Spam?

CAN SPAM, Compliance - May 5, 2011 - 2 Comments

What is spam really? We think we have legal definitions that should suffice, but in many ways, spam is in the eyes of the beholder. To put a twist on a well-known proverb, “One man’s spam is another man’s treasure.” If spammers weren’t making money, they wouldn’t spam. Someone somewhere is handing over a credit [...]

Why you should not use 'no-reply@domain.com'

Why you should not use 'no-reply@domain.com'

Best Practices, Reputation - April 11, 2011 - 9 Comments

Encourage customer engagement and improve deliverability by facilitating simple email conversation with your users.