Tag Archives: DKIM

Email Authentication 101: What Do You Need To Know?

Best Practices, Domain Keys/Authentication, Reputation - April 29, 2011 - 1 Comment

One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is [...]

Email Authentication and the Fight Against Phishing

Email Authentication and the Fight Against Phishing

ISP - March 30, 2011 - 1 Comment

When we collaborated with eBay and PayPal in 2007 to reject emails spoofing their domains, the fight against phishing using a cryptographic approach was in its infancy. Leveraging DomainKeys, an email authentication technology developed at Yahoo!, it was our initial attempt at enforcing domain-level policies to protect popular brands—as well as our users—from the wave [...]

6 years since Sender-ID and DKIM started

6 years since Sender-ID and DKIM started

Domain Keys/Authentication, Reputation - January 30, 2010 - 4 Comments

I was digging through my closet today and found this hat. The hats were given out as chachka at a unique email industry meetup hosted by the Berkman Center at Harvard University on a very cold winter day in January,…

Better Email Delivery in 2010, in 140 Characters

Better Email Delivery in 2010, in 140 Characters

Uncategorized - January 20, 2010 - 2 Comments

Got time for lengthy white paper of email deliverability? Thought not. Here’s what to expect in 2010, Twitter style.

Deliverability Forum: It's a Wrap!

Deliverability Forum: It's a Wrap!

Best Practices, CAN SPAM, Current Affairs, Domain Keys/Authentication, Feedback Loops, ISP, Permission, Reputation, Unsubscribe - January 11, 2010 - 1 Comment

(The Deliverability Forum is a series of interviews I hosted with industry leaders and luminaries over the past few months. It came to closure last week and I have shared the final post with takeaways and highlights from the Bronto…

The Final Word on DKIM and Deliverability

The Final Word on DKIM and Deliverability

Uncategorized - December 1, 2009 - 6 Comments

The Final Word on DKIM and Deliverability By: J.D. Falk of Return Path Seems like every week, I see another industry colleague asking for a detailed list of how each DKIM option affects deliverability. Everyone who’s asked for this is…

The coming Gold Rush with Domain-Based Reputation

The coming Gold Rush with Domain-Based Reputation

ISP, Reputation - November 16, 2009 - 3 Comments

So, what are the benefits to a solid domain-based reputation? What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers…

Future of Deliverability: A Series

Future of Deliverability: A Series

Current Affairs, Domain Keys/Authentication, Feedback Loops, Permission, Reputation - November 16, 2009 - 1 Comment

Mark Brownlow posted a great series on the future of deliverability at his site Email Marketing Reports. He started off with getting some well known deliverability experts in the industry together (and I am humbled to have been one of…

GMAIL gets an upgrade

GMAIL gets an upgrade

Uncategorized - October 12, 2009 - 3 Comments

So a few weeks ago, GMAIL launched a beta test called “Sponsored mail with enhanced content” which in basic terms means that if your an approved vendor by GMAIL that your marketing or transactional emails will also have a little…

Franck Martin on the Future of DKIM and Domain-Based Reputation

Franck Martin on the Future of DKIM and Domain-Based Reputation

Reputation - September 22, 2009 - 5 Comments

So my friend, Fred Tabsharani of Port25 Solutions, ran an interesting interview Franck Martin from Genius.com on the future of DKIM and Domain-Based Reputation. This has been in the works for a few weeks now and really came out nice….

What's in store at the ISPs 2009-2010

What's in store at the ISPs 2009-2010

Reputation - September 21, 2009 - Comments Off

This report, based on Pivotal Veracity’s meetings with top ISPs, provides an overview of the ISPs moving to domain-based reputation, their authentication plans, and critical insights and changes to white listing, volume throttles, and use of clicks and opens in…

Gmail and the unsubscribe feature

Gmail and the unsubscribe feature

Current Affairs, Reputation - July 23, 2009 - 5 Comments

UPDATE Gmail adds in sole unsubscribe feature in message details. So, there are two ways to have Gmail notify a sender about a recipient’s request – one via the message details (pic below) and the other via marking it as…

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