Tag Archives: DMA
Abracadabra: Is Email Metrics Standardization Real, or Merely an Illusion?

Abracadabra: Is Email Metrics Standardization Real, or Merely an Illusion?

Best Practices - July 12, 2010 - Comments Off

Once the implementation of email standards leads to congruency across the industry, ESPs and marketers will find themselves on a level playing field. This means marketers will spend more time searching for the right ESP, but once a match is made, marketers will be less likely to move from one ESP to another due to inconsistency in metrics.

Privacy Updates & Regulation Ahead for Digital Marketers

Privacy Updates & Regulation Ahead for Digital Marketers

Best Practices, CAN SPAM, Current Affairs, Reputation - June 4, 2010 - Comments Off

The recession has made citizens more attentive to scams, especially those that promise easy money or frighten people about the banking system. This accelerates the already large regulatory agenda of the US Federal Trade Commission (FTC), whose role as a…

Industry’s First Bounce Code Directory Now Available

Industry’s First Bounce Code Directory Now Available

Reputation - August 12, 2009 - Comments Off

Repost from my article at the EEC blog: In what we believe to be the first collection of bounce codes in one public location, the Get Satisfaction site is now the official home to the eec’s Deliverability Roundtable bounce string…

The implications of the latest internet and email security measures for digital marketing

The implications of the latest internet and email security measures for digital marketing

Uncategorized - October 6, 2008 - 2 Comments

So as you know, I have been in the email business for quite sometime and continue to work on the security, privacy, and policy aspects of it… Later this month in London, the DMA is putting on an event that…

Shouldn't the DMA know better?

Shouldn't the DMA know better?

Best Practices, Unsubscribe - July 15, 2008 - 3 Comments

I got an email from the DMA today to an email address that I’ve tried to unsubscribe many times (they add your email address to many different lists by default but then they only provide a link to unsubscribe from…

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