Tag Archives: Domain Reputation
A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

Ask the Experts, Best Practices, ISP, Reputation/Whitelist - January 11, 2011 - 21 Comments

In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for…

How to Improve Your Email Reputation Score

How to Improve Your Email Reputation Score

Abuse, Best Practices, Permission, Reputation - October 22, 2010 - Comments Off

Permission and reputation goes hand-in-hand in achieving email deliverability. Reputation is like your credit score; it is hard to build the reputation, but it is really easy to lose it. Furthermore, it takes time and effort not only to build…

What Shakespeare would have thought about Sender Reputation

What Shakespeare would have thought about Sender Reputation

Best Practices, Feedback Loops, ISP, Reputation - September 22, 2010 - Comments Off

The term “reputation,” in the sense meaning a person’s “good name,” dates only from the mid-sixteenth century and the phrase “spotless reputation” seems to originate from the same period. In Shakespeare’s Richard II, Thomas Mowbray, the Duke of Norfolk, insists…

Spamhaus Launching Domain Block List

Spamhaus Launching Domain Block List

Abuse - February 15, 2010 - 1 Comment

Spamhaus is announcing this week that they are launching their Domain Block List (DBL). The Spamhaus DBL is a realtime database of Uniform Resource Identifiers (URIs), typically web site domains found in spam messages. Mail server software capable of scanning…

The Importance of Inbox Placement Data

The Importance of Inbox Placement Data

Best Practices - February 14, 2010 - Comments Off

I suspect that some email broadcast vendors (ESPs and MTA providers) struggle with how much inbox placement data to make transparent to their clients (marketers). On one hand, the data is extremely valuable, and it can help marketers and senders…

Inbox Reserve Part I:  How Email must Reverse Engineer Social Now

Inbox Reserve Part I: How Email must Reverse Engineer Social Now

Permission, Reputation - February 10, 2010 - 2 Comments

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience….

6 years since Sender-ID and DKIM started

6 years since Sender-ID and DKIM started

Domain Keys/Authentication, Reputation - January 30, 2010 - 4 Comments

I was digging through my closet today and found this hat. The hats were given out as chachka at a unique email industry meetup hosted by the Berkman Center at Harvard University on a very cold winter day in January,…

ReturnPath Big Winner in Pivotal Buyout

ReturnPath Big Winner in Pivotal Buyout

Ask the Experts, Reputation - January 15, 2010 - 4 Comments

The email industry’s latest buyout happened a few days ago and we witnessed a highly reputable email monitoring and deliverability reputation company Pivotal Veracity agree to buyout terms from Unica, an Email Service Provider with gunpowder. Unica is attempting to…

Deliverability Forum: It's a Wrap!

Deliverability Forum: It's a Wrap!

Best Practices, CAN SPAM, Current Affairs, Domain Keys/Authentication, Feedback Loops, ISP, Permission, Reputation, Unsubscribe - January 11, 2010 - 1 Comment

(The Deliverability Forum is a series of interviews I hosted with industry leaders and luminaries over the past few months. It came to closure last week and I have shared the final post with takeaways and highlights from the Bronto…

The coming Gold Rush with Domain-Based Reputation

The coming Gold Rush with Domain-Based Reputation

ISP, Reputation - November 16, 2009 - 3 Comments

So, what are the benefits to a solid domain-based reputation? What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers…

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