Tag Archives: email
Outlook vs. Gmail: Do the Differences Matter?

Outlook vs. Gmail: Do the Differences Matter?

Best Practices - January 15, 2014 - 1 Comment

When it comes to choosing an email service for your business, I find that many people don’t give it a second thought. You’re either a Gmail user or you’re an Outlook user, and that’s the end of the discussion. After all, why bother making any kind of a switch when you already know what you’re [...]

To Improve Email Deliverability, Always Monitor

To Improve Email Deliverability, Always Monitor

Metrics, Reputation - June 7, 2013 - 1 Comment

Just because your email deliverability rate is acceptable–or even stellar–today doesn’t mean it will be tomorrow. In fact, you could wake up blacklisted tomorrow. It happens. We’ve seen it happen many times. Sometimes, it’s the catalyst that prompts companies to hire us. They’ve been doing fine on their own, and they’ve been happy with their [...]

Daily Delivery – Bad data and other email strategy barriers

Daily Delivery - April 24, 2013 - Comments Off

Poor quality data is the biggest barrier to effective email marketing: report By David Moth @Econsultancy 4/24/13 Poor quality data is the biggest barrier to effective email marketing, according to the new Econsultancy/Adestra Email Marketing Census 2013. Half (50%) of respondents stated that the quality of their email database caused problems with their email campaigns, [...]

How to Make Sure Your Email Sent (Even In a Storm!)

Best Practices - November 7, 2012 - Comments Off

We’ve all been there—you send an email and it takes forever to load, and then there is an error, and then the Internet isn’t working, and then you are worried the email hasn’t sent, and sometimes anxiety ensues. This is particularly common if you’re trying to work in a storm, and Hurricane Sandy doesn’t appear [...]

50 Email Startups You Should Know About via @bartjellema

Resources - June 25, 2012 - 1 Comment

This guest post is from Bart Jellema, a serial entrepreneur (MoodAmp, Tjoos, ZEROmail), organizer of StartupCamp Australia, and Silicon Beach veteran/organizer. Follow him on twitter at @bartjellema. The original post: here. While working on ZeroMail I come across most new startups in the email space. I’ve been keeping a list and figured, why keep it for myself, [...]

How to Write an Email for a Mobile Device

Best Practices/Standards - January 5, 2012 - Comments Off

In the past most businessmen and businesswomen focused on writing an email marketing message for a specific person—they had to tailor the message just right using the right amount of slang, formality, clarity, and humor. Now that 2012 is finally upon us, many professionals are realizing that they not only need to tailor these emails [...]

Link Shorteners and Blacklists

Best Practices - October 26, 2011 - Comments Off

Link shorteners like bit.ly are handy ways to send a long URL to someone using just a few characters. And while they’re nothing new (TinyURL turns 10 in January 2012), they’ve become particularly popular over the past few years as Twitter and other tools have made us all mindful of using as few characters in [...]

Email and Social Media: They Don’t Compete; They Complement

Best Practices, Best Practices/Standards, Uncategorized - May 17, 2011 - 7 Comments

As the debate over social media and its affect on email rolls on, two well respected entrepreneurs and investors weigh in.