Just because your email deliverability rate is acceptable–or even stellar–today doesn’t mean it will be tomorrow. In fact, you could wake up blacklisted tomorrow. It happens. We’ve seen it happen many times. Sometimes, it’s the catalyst that prompts companies to hire us. They’ve been doing fine on their own, and they’ve been happy with their [...]
Poor quality data is the biggest barrier to effective email marketing: report By David Moth @Econsultancy 4/24/13 Poor quality data is the biggest barrier to effective email marketing, according to the new Econsultancy/Adestra Email Marketing Census 2013. Half (50%) of respondents stated that the quality of their email database caused problems with their email campaigns, [...]
We’ve all been there—you send an email and it takes forever to load, and then there is an error, and then the Internet isn’t working, and then you are worried the email hasn’t sent, and sometimes anxiety ensues. This is particularly common if you’re trying to work in a storm, and Hurricane Sandy doesn’t appear [...]
This guest post is from Bart Jellema, a serial entrepreneur (MoodAmp, Tjoos, ZEROmail), organizer of StartupCamp Australia, and Silicon Beach veteran/organizer. Follow him on twitter at @bartjellema. The original post: here. While working on ZeroMail I come across most new startups in the email space. I’ve been keeping a list and figured, why keep it for myself, [...]
In the past most businessmen and businesswomen focused on writing an email marketing message for a specific person—they had to tailor the message just right using the right amount of slang, formality, clarity, and humor. Now that 2012 is finally upon us, many professionals are realizing that they not only need to tailor these emails [...]
Link shorteners like bit.ly are handy ways to send a long URL to someone using just a few characters. And while they’re nothing new (TinyURL turns 10 in January 2012), they’ve become particularly popular over the past few years as Twitter and other tools have made us all mindful of using as few characters in [...]
As the debate over social media and its affect on email rolls on, two well respected entrepreneurs and investors weigh in.