Tag Archives: email deliverability
To Improve Email Deliverability, Always Monitor

To Improve Email Deliverability, Always Monitor

Metrics, Reputation - June 7, 2013 - 1 Comment

Just because your email deliverability rate is acceptable–or even stellar–today doesn’t mean it will be tomorrow. In fact, you could wake up blacklisted tomorrow. It happens. We’ve seen it happen many times. Sometimes, it’s the catalyst that prompts companies to hire us. They’ve been doing fine on their own, and they’ve been happy with their [...]

Your Email is Ignored: When Is It Appropriate to Move to Social Media?

Your Email is Ignored: When Is It Appropriate to Move to Social Media?

Best Practices/Standards - March 18, 2013 - Comments Off

There is nothing worse than waiting for a response to an email and it never comes. Being ignored is frustrating whether you’re in the business world or dealing with personal emails because it makes you feel unimportant. In most cases, if you’re hoping for a reply to an email, that email meant something to you [...]

Is “Deliverability” just another (Silly) Buzzword?

Best Practices, Best Practices/Standards, Metrics - May 3, 2012 - Comments Off

Editor’s note: This guest post was written by Elie Chevignard, Digital Marketing Manager at Mailjet. I work for Mailjet and we focus on deliverability: it is central in our business. So I don’t believe that deliverability is a buzzword: it refers to a problem which has become more pregnant than ever. Nearly 25% of legitimate email gets [...]

Do You Know Your Customer’s Definition of Spam?

CAN SPAM, Compliance - May 5, 2011 - 2 Comments

What is spam really? We think we have legal definitions that should suffice, but in many ways, spam is in the eyes of the beholder. To put a twist on a well-known proverb, “One man’s spam is another man’s treasure.” If spammers weren’t making money, they wouldn’t spam. Someone somewhere is handing over a credit [...]