Tag Archives: email marketing
5 Ways to Improve Your Email Subject Lines

5 Ways to Improve Your Email Subject Lines

Best Practices - March 13, 2014 - Comments Off

Your email can’t be read if it isn’t opened. You’re selling yourself and your company short if you don’t consistently take the time to create the best subject line possible to draw interest and ensure the high click-through rates. Think of the subject line as a headline of an article. It has to draw people in, [...]

To Improve Email Deliverability, Always Monitor

To Improve Email Deliverability, Always Monitor

Metrics, Reputation - June 7, 2013 - 1 Comment

Just because your email deliverability rate is acceptable–or even stellar–today doesn’t mean it will be tomorrow. In fact, you could wake up blacklisted tomorrow. It happens. We’ve seen it happen many times. Sometimes, it’s the catalyst that prompts companies to hire us. They’ve been doing fine on their own, and they’ve been happy with their [...]

Daily Delivery – Bad data and other email strategy barriers

Daily Delivery - April 24, 2013 - Comments Off

Poor quality data is the biggest barrier to effective email marketing: report By David Moth @Econsultancy 4/24/13 Poor quality data is the biggest barrier to effective email marketing, according to the new Econsultancy/Adestra Email Marketing Census 2013. Half (50%) of respondents stated that the quality of their email database caused problems with their email campaigns, [...]

How The Daily Deals “Fading” Business Model Affects Email Marketing

Best Practices, Best Practices/Standards - December 20, 2012 - Comments Off

The daily deals/local commerce business model is in trouble and many people are claiming that their doomsday predictions of 1 or 2 years ago are now coming true.  Recently Groupon reported another quarter of disappointing earnings and while the other daily deal companies are not disclosing anything, my assumption is that they are dealing with [...]

Deliverability Yesterday, Deliverability Today

Best Practices, ISP - November 9, 2012 - Comments Off

When I began working in the world of emails, spam folders and reputation, things were very different than they are now. With respect to deliverability, I think things have significantly improved. Do you think that it’s getting more difficult to deliver emails into the inbox? Do you think that keeping a high reputation score for [...]

The Deliverability Black Box and Other Magical Secrets

Best Practices, Best Practices/Standards, ISP - October 23, 2012 - 2 Comments

It seems for some reason that many people in the email marketing industry think of our profession as a black box or some kind of hocus-pocus. I have always found this type of thinking interesting because I personally have been extremely open about what we do and what effects senders delivery rates. As I look [...]

The Villain Inside Your Email Program

Best Practices/Standards - October 18, 2012 - Comments Off

There is a villain in your email program that you may not even know about.  It’s not inactives, deliverability, on-boarding, preference centers or even your own creative.  In fact, this villain is something that could be so much larger that all the above issues pale in comparison to how much it could affect your program. This villain [...]

Top 7 Newsletter Email Marketing Templates to Maximize Conversions

Best Practices/Standards, Uncategorized - August 29, 2012 - 1 Comment

Many website owners mistakenly believe that email marketing newsletters are of little or no use in a social media age. The mainstream view is that the only people who receive newsletters are those who forget to untick the ‘by ticking this box you agree to receiving our email marketing newsletter’ box. However this actually could [...]

Where does Deliverability live in your organization?

Best Practices - July 10, 2012 - Comments Off

Email deliverability is a job that requires constant care and attention within any organization.  The question often is, who is the best to attend to this?  I see this being answered two ways Marketing – Those who know the customer Engineering – Those that develop the applications From my perspective as the Director of Email [...]

When Does Relevance Border on Creepiness? Thoughts on Re-targeting.

Best Practices, Compliance - May 8, 2012 - Comments Off

It seems as if we cannot go a day in this industry where some email pundit or expert will talk about becoming more relevant in your email program.  In fact, the drums that are beating louder and louder these days are the ones that if organizations don’t jump on the relevance train soon, programs will [...]

How does people canceling their cable TV subscriptions make other forms of marketing more important?

Best Practices/Standards - April 23, 2012 - Comments Off

There is a trend going on in the world of television, and for the big bad cable TV companies, it is a disturbing one. The trend? People cancelling their subscriptions at a record-setting rate. Last year, it became evident that this was not merely a cable TV problem, but a paid TV problem as satellite [...]

Four Tips To Identify and Engage Inactive Subscribers

Best Practices - March 23, 2012 - Comments Off

Despite your greatest efforts to deliver the most awesomely relevant content to your subscribers, you will inevitably find that a portion of your list turns out to be less loyal than you might have imagined. This segment of your list represents your inactive subscribers. Do you know what percentage of the people you’re emailing are [...]