Tag Archives: Filters

How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do

Best Practices, Reputation - May 12, 2011 - 4 Comments

Inactive subscribers are a liability to anyone who sends email.  They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it use to.  Marketing managers usually understand that they key is to get rid of the deadweight to solve these problems, but [...]

When behavior-based filtering goes wrong…

When behavior-based filtering goes wrong…

Reputation - September 13, 2010 - 4 Comments

There’s a lot of buzz right now around the Ultra-managed inbox and subscriber activity tracking, when it comes to reading emails. Everything to establish the relationship between a particular email recipient and a particular sender and make correct filtering decisions….

Are You Ready for the Ultra Managed Inbox?

Are You Ready for the Ultra Managed Inbox?

ISP, Reputation - August 30, 2010 - 3 Comments

Email marketers have long benefited from the linear nature of the inbox, where everything is sorted by time of arrival. Marketers enjoyo close proximity to personal messages – our sale notice sits next to a private invitation for dinner with…

Images, Paths & Spam Filtering

Images, Paths & Spam Filtering

Uncategorized - March 18, 2010 - 1 Comment

Reposted from Pivotal IQ Blog At one time or other we’ve all asked that age old question what’s in a name? Well it’s not an old age any more, it’s the 21st century and the question to ask today is…

Images Now On at Yahoo! for Return Path Certified Clients

Images Now On at Yahoo! for Return Path Certified Clients

Uncategorized - March 18, 2010 - Comments Off

Good news today was posted by Return Path. For those using Return Path Certified, you now will receive automatic image and link enabling at both Hotmail and Yahoo! What do you have to do to get this privilege at Yahoo?…

Spamhaus Launching Domain Block List

Spamhaus Launching Domain Block List

Abuse - February 15, 2010 - 1 Comment

Spamhaus is announcing this week that they are launching their Domain Block List (DBL). The Spamhaus DBL is a realtime database of Uniform Resource Identifiers (URIs), typically web site domains found in spam messages. Mail server software capable of scanning…

D12Y Alert: SpamAssassin 2010 bug increases junk

D12Y Alert: SpamAssassin 2010 bug increases junk

Current Affairs - January 4, 2010 - Comments Off

Quick note this morning. SpamAssassin has notified the industry that a bug exists in their software. What’s the deal here you ask? Well it seems that SpamAssassin had a rule in their default installations YEARS ago that would catch any…

Permission commercial email is still being blocked at a rate of about 20%

Permission commercial email is still being blocked at a rate of about 20%

ISP, Reputation - July 21, 2009 - 5 Comments

Not to big of a surprise in terms of a stat headline, but Return Path today released a new Email Deliverability Benchmark Report that shows marketers may not be still not getting it or that some just can’t get a…

Verizonwireless.com and FCC

Verizonwireless.com and FCC

Current Affairs - June 29, 2009 - 1 Comment

For those who monitor and suppress against the U.S. Federal Communications Commission (FCC) Wireless domain list, it seems that verizonwireless.com was removed from the list. Not sure why, but you should be aware of this in case you have customers…

How your email may be blocked

How your email may be blocked

Uncategorized - May 1, 2009 - Comments Off

In the past, we have discussed in much detail the ways in which email is examined for spam and phishing properties. Some of these emails and properties are contained in the things you might send out to your targets… The…

Top Five Mistakes from Emailvision

Top Five Mistakes from Emailvision

Uncategorized - March 3, 2009 - Comments Off

I’m not re-posting this because I think that all these points are a need to know for the audience here. I just loved #5. If you take anything away from this today, take #5. You should already know the other…

Inconsistencies with inbound traffic across ISPs

Inconsistencies with inbound traffic across ISPs

Best Practices, ISP - March 2, 2009 - Comments Off

These results should NOT be a surprise to ANYONE here, but Return Path ran a study to find out if Internet Service Providers (ISPs) treat IPs differently when it comes to filtering decisions. You should consider that these results are…

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