Tag Archives: Gmail

Are you Keeping Track of the Email Marketing World? @JRglayos Shares his Favorite Sources.

Best Practices/Standards, Uncategorized - April 5, 2012 - 2 Comments

There won’t be any magician that will reveal his trick to the great public. After all, that’s what it makes them magicians! However, since I’m not a magician and I strongly believe that knowledge management and sharing make us more efficient and reliable, I would like to take advantage of this little place in the [...]

Company Messages Being Flagged as Spam? How do you Solve the Problem?

CAN SPAM - April 3, 2012 - Comments Off

As an avid Gmail user, I know that many of my messages flagged as spam quite often. What is particularly unsettling about this is the fact that when I go through and look through all of the messages, only about half of them are actual spam. I do not check the spam folder as consistently [...]

How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do

Best Practices, Reputation - May 12, 2011 - 4 Comments

Inactive subscribers are a liability to anyone who sends email.  They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it use to.  Marketing managers usually understand that they key is to get rid of the deadweight to solve these problems, but [...]

Are Your Email Numbers Juiced?

Metrics, Reputation - March 3, 2011 - Comments Off

This article by Morgan Stewart was reposted with permission from MediaPost. As marketers are held to higher and higher standards of accountability, it seems logical for all forms of marketing to be held to higher standards as well. This means…

HTTP, HTTPS, Gmail, IE – INCONCEIVABLE!

HTTP, HTTPS, Gmail, IE – INCONCEIVABLE!

Uncategorized - January 6, 2011 - 3 Comments

Reposted from blog.unica.com It’s a new year and by now the holiday hangover should’ve subsided leaving us all clear headed, bright eyed and bushy tailed. A recent question from a colleague in the industry helped grease my cerebral wheels which…

When behavior-based filtering goes wrong…

When behavior-based filtering goes wrong…

Reputation - September 13, 2010 - 4 Comments

There’s a lot of buzz right now around the Ultra-managed inbox and subscriber activity tracking, when it comes to reading emails. Everything to establish the relationship between a particular email recipient and a particular sender and make correct filtering decisions….

Gmail Priority Inbox will make traditional email list seeding less effective /by @joshuabaer

Gmail Priority Inbox will make traditional email list seeding less effective /by @joshuabaer

Current Affairs, Metrics - August 31, 2010 - 1 Comment

Everyone knows that the way to get a real read on your email deliverability is to put seed addresses in the list and then check if they really arrive at the Inbox or the Spam folder. Because spam filtering is…

GMAIL gets an upgrade

GMAIL gets an upgrade

Uncategorized - October 12, 2009 - 3 Comments

So a few weeks ago, GMAIL launched a beta test called “Sponsored mail with enhanced content” which in basic terms means that if your an approved vendor by GMAIL that your marketing or transactional emails will also have a little…

Favicons in Gmail – don't you wish you had one?

Favicons in Gmail – don't you wish you had one?

Reputation - October 3, 2009 - 3 Comments

TechCrunch reports that Gmail is now showing Favicons (the small square icon you see in your web browser next to the URL) next to email messages from Netflix. I’m guessing that they have some sort of internal whitelist for deciding…

What does Google Wave mean for deliverability? Get a Wave invite for commenting!

What does Google Wave mean for deliverability? Get a Wave invite for commenting!

Uncategorized - October 1, 2009 - 24 Comments

I’m very excited about Google Wave and have been playing with the developer preview for a few months. On the one hand, I see how this could someday replace much of current email conversations, IM, Twitter, and Campfire. I’m trying…

Gmail Adds List Unsubscribe Feature- But Does Google Know When a Best Practice Can Turn Evil?

Gmail Adds List Unsubscribe Feature- But Does Google Know When a Best Practice Can Turn Evil?

Unsubscribe - July 24, 2009 - Comments Off

LashBack has long recommended the best practice of using the List Unsubscribe Header (RFC 2369) as the mechanism to unsubscribe consumers from commercial email. Every receiver needs to adopt this standard. It’s great to see Google recently offering this powerful…

Gmail and the unsubscribe feature

Gmail and the unsubscribe feature

Current Affairs, Reputation - July 23, 2009 - 5 Comments

UPDATE Gmail adds in sole unsubscribe feature in message details. So, there are two ways to have Gmail notify a sender about a recipient’s request – one via the message details (pic below) and the other via marking it as…

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