Tag Archives: Hotmail

How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do

Best Practices, Reputation - May 12, 2011 - 4 Comments

Inactive subscribers are a liability to anyone who sends email.  They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it use to.  Marketing managers usually understand that they key is to get rid of the deadweight to solve these problems, but [...]

Has Hotmail Discarded the List-Unsubscribe Functionality?

Has Hotmail Discarded the List-Unsubscribe Functionality?

Unsubscribe - April 3, 2011 - 5 Comments

Our good friend Jason Warnock, Director of Deliverability for Yesmail, has raised some interesting, but major functionality questions about changes (removal) of the List-Unsubscribe header that seem to have happened at Windows Live Hotmail recently. He asked if the community would also be interested in his thinking and of course we jumped at that opportunity. —— [...]

Are You Ready for the Ultra Managed Inbox?

Are You Ready for the Ultra Managed Inbox?

ISP, Reputation - August 30, 2010 - 3 Comments

Email marketers have long benefited from the linear nature of the inbox, where everything is sorted by time of arrival. Marketers enjoyo close proximity to personal messages – our sale notice sits next to a private invitation for dinner with…

Hotmail's new SWEEP feature

Hotmail's new SWEEP feature

ISP, Metrics, Reputation - May 26, 2010 - 6 Comments

If you haven’t heard, Hotmail is looking at taking the old This is Spam button and bringing it into the 21st Century. Coming to a Hotmail inbox near you will be a new feature called “Sweep” which essentially does just…

Images Now On at Yahoo! for Return Path Certified Clients

Images Now On at Yahoo! for Return Path Certified Clients

Uncategorized - March 18, 2010 - Comments Off

Good news today was posted by Return Path. For those using Return Path Certified, you now will receive automatic image and link enabling at both Hotmail and Yahoo! What do you have to do to get this privilege at Yahoo?…

Hotmail e-mail deliverability partnerships

Hotmail e-mail deliverability partnerships

ISP - February 12, 2010 - 5 Comments

We are always looking for new technologies and industry partners that support our commitment to delivering a high quality experience to Hotmail customers. To this end, before committing to a certain technology or provider we conduct rigorous testing and pilot…

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