Tag Archives: ISPs
Do You Know What’s Lurking in Your Database? Know Thy Data!

Do You Know What’s Lurking in Your Database? Know Thy Data!

Best Practices, Best Practices/Standards, ISP, Reputation - July 5, 2013 - Comments Off

Do you know what’s lurking in your database? In an age of Big Data, companies are increasingly pressured to collect more and more information about their customers and prospects. Unfortunately, much of this data collection is not done in a strategic or consistent way, leading to confusing and poor performance. With the rise of marketing [...]

Deliverability Myth Discussed

Deliverability Myth Discussed

Best Practices - June 14, 2013 - 1 Comment

It has always amazed me that, despite the vast amount of information available on the subject, email professionals and marketing experts alike still have many questions around deliverability. Moreover, many misconceptions have been floating around the topic of deliverability for years, without the record ever being set straight. In response to these observations, I am [...]

Deliverability Yesterday, Deliverability Today

Best Practices, ISP - November 9, 2012 - Comments Off

When I began working in the world of emails, spam folders and reputation, things were very different than they are now. With respect to deliverability, I think things have significantly improved. Do you think that it’s getting more difficult to deliver emails into the inbox? Do you think that keeping a high reputation score for [...]

Warm Up period: What is it? How to go through it?

Best Practices/Standards, ISP, Reputation - September 5, 2012 - Comments Off

Every time that a new email marketing project with dedicated IP addresses starts, the same concept comes up as a base to begin to build a good relationship between the sender and the different ISPs: the warm up period. It is repeatedly referenced but what exactly is it? When a new group of IP addresses [...]

Certification Services: Are Just an Expensive Whitelist? Do I Really Need Them?

Reputation/Whitelist, Uncategorized - June 7, 2012 - Comments Off

Whitelists have always been there when sending emails was the topic. The concept itself is simple: you, as a sender, get your IP addresses in the whitelist of the ISP or in any other whitelist popular enough to be requested for those ISPs so you can get your email into the inbox without suffering the [...]

2 Great Methods for Measuring Deliverability

Best Practices, ISP, Metrics - May 15, 2012 - Comments Off

How should you be expected to manage an email program without an understanding of how it has been doing?  The reality is you can’t.  Without having a constant measurement of how your email programs are performing it will be difficult to understand how the ever-changing landscape of your user base, content, and email filtering is impacting [...]

Predicting Deliverability: 1st & 3rd Party Succeeds; 9th Party Fails?

Best Practices/Standards, Compliance, ISP, Reputation - April 10, 2012 - Comments Off

As ISPs have continued to tighten filtering to eliminate spam through filters based on engagement levels, success in deliverability has become highly based on engagement. Many studies have been released on engagement rates across industries and industry average engagement rates are often used as an indicator or benchmark for sending. However, I believe that these studies have left out [...]

Why Response Metrics Matter

Metrics, Uncategorized - March 6, 2012 - Comments Off

While we often focus on delivered rates when talking about email deliverability, response metrics will soon be equally important in determining whether or not your email arrives. ISPs are increasingly looking at subscriber engagement levels to determine the validity of your email messages. While not all ISPs are using engagement data and those that are [...]