Tag Archives: List Rental

Money and Lists Sizes Aren’t Everything

Best Practices, Permission - May 20, 2011 - Comments Off

Reposted from my ClickZ column. —— Money and list sizes aren’t everything. OK, maybe money is everything and here’s hoping you get lots of it, but the size of one’s email target list size doesn’t indicate how successful you will be now or in the future. Last week, I had the pleasure again to speak [...]

Watch out for DeepWWW

Watch out for DeepWWW

Best Practices - January 10, 2011 - Comments Off

What is a DeepWWW you ask? Well in this case, a DEEP hole in the Internet here in Texas. If this isn’t a good example of how bad non opt-in lists are I don’t know what is. Most of you…

Email appending can hurt you

Email appending can hurt you

Best Practices, Permission - April 26, 2009 - 3 Comments

This is a GREAT article from Stefan Pollard on the hazards of email appending. I am not going to make comments here as I think he has already captured the greatest points he could have given any one of you…

Are you using MD5 for your suppression lists? You should be.

Are you using MD5 for your suppression lists? You should be.

Abuse, Best Practices, CAN SPAM, Unsubscribe - April 23, 2009 - 3 Comments

The Email Senders and Providers Coalition (of which I am the co-chair of the Technology committee) announced today that all members must support MD5 suppression lists by the end of the year. Most ESPs support this already, but there are…

EmailAppenders being sued now

EmailAppenders being sued now

Current Affairs - December 27, 2008 - Comments Off

History on EmailAppenders http://directmag.com/email/news/1223-internet-retailers-sue-emailappenders/ Internet Retailer Sues EmailAppenders Dec 23, 2008 2:02 PM, By Ken Magill Internet Retailer has filed a lawsuit against EmailAppenders, alleging the data service provider wrongly claimed to have Internet Retailer’s 2008 conference attendee list for…

EmailAppenders in the news again!

EmailAppenders in the news again!

Uncategorized - November 11, 2008 - 1 Comment

So I hate to re-post so much outside news today to the blog instead of running educational material for you, but this just had to be posted about (of course this should be educating you as what NOT to do…

Ouch: A List-Purchase Nightmare

Ouch: A List-Purchase Nightmare

Uncategorized - September 15, 2008 - 3 Comments

UPDATE Sept 15 2008: http://directmag.com/magill/0909-email-appenders/index1.html anyone else read this and say DUH? how can he be surprised at the bounce rate when he bought a list? I don’t like purchased list as some of you already know. Why? You don’t…

How to Revive a Stale Email List

How to Revive a Stale Email List

Ask the Experts, Best Practices - September 5, 2008 - Comments Off

I recently wrote a whitepaper for the Email Experience Council (EEC) with some GREAT contributions from Michelle Eichner of Pivotal Veracity, Andy Goldman of Ogilvy, John Alessi of SocketLabs, Tim Chase of Goodmail Systems, Chris Harris of Blackbaud, Stephanie Miller…

Email List Rental = Car Rental

Email List Rental = Car Rental

Best Practices - July 16, 2008 - 3 Comments

I was recently told that I’ve been on a “car kick” these past few weeks. It all started with my EEC post on June 13th, “Enterprise: Great Intent, Poor Execution” where I discussed how Enterprise sent me a confirmation email…

Guidelines for Online Lead Generation

Guidelines for Online Lead Generation

Uncategorized - April 18, 2008 - Comments Off

So for those know me well I have been in the anti-spam side of things for around 15 years. I worked for many ISP’s and anti-spam organizations to stop the flood of spam and non-permissioned based email. I jumped the…

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