Tag Archives: Mobile
Email Industry: Three Trends to Spotlight for 2011

Email Industry: Three Trends to Spotlight for 2011

Ask the Experts, Current Affairs - November 30, 2010 - 3 Comments

Clearly, marketing automation has a steady tailwind at its back. However, most of their growth and potential is due to the headwinds created by ESPs. I’ve always said that Email Service Providers form the backbone of this industry, and they come in different shapes and sizes. Some call themselves ESPs, while others prefer the term marketing automation companies. Whichever name you use, in 2011, you will have to find your niche vertical within this quickly developing industry.

Chicago court rules Telephone Consumer Protection Act applies to SMS

Chicago court rules Telephone Consumer Protection Act applies to SMS

Current Affairs - March 22, 2010 - 3 Comments

MobileMarketer By Giselle Tsirulnik A federal district court in Chicago recently held that SMS messages that are sent to consumers without their consent could violate the Telephone Consumer Protection Act (TCPA). For those who don’t know, the TCPA is the…

10 Things I Hate About Mobile Pontification

10 Things I Hate About Mobile Pontification

Uncategorized - November 8, 2009 - 1 Comment

We can all agree that mobile is like smoking hot. Right? That said, there are tons of articles, day in and day out that sing the praises of this device or that device. There’s the camp of doom and gloom…

Pretty It Up: Sassy Smart Phones Nip At iPhone’s Heels

Pretty It Up: Sassy Smart Phones Nip At iPhone’s Heels

Uncategorized - October 19, 2009 - Comments Off

Recently I’ve had occasion to do a fair bit of testing to see which mobile email client has the sexiest email rendering out there. After staring at lots and lots of screenshots through our eDesign Optimizer and tracking the prevalence…

Mobile Email Marketing: Myths & Realities

Mobile Email Marketing: Myths & Realities

Best Practices - October 1, 2009 - 2 Comments

With mobile email readership exploding, marketers are increasingly looking for advice on how to optimize their communications for the small screen. Unfortunately, it can be difficult to sort fact from fiction with the gluttony of information out there. Here are…

M-Spam law coming to target Mobile Spam?

M-Spam law coming to target Mobile Spam?

CAN SPAM, Current Affairs, Legal/Regulatory - April 3, 2009 - Comments Off

AFP reports that two US senators declared war on spam on Thursday. Senator Olympia Snowe, a Republican from Maine, and Senator Bill Nelson, a Democrat from Florida, introduced legislation aimed at curbing unsolicited text messages on mobile devices. The m-SPAM…

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