Tag Archives: Pivotal Veracity
The New Mail.com Webmail Client

The New Mail.com Webmail Client

Uncategorized - March 30, 2011 - 1 Comment

[Repost from blog.unica.com] Ahhhh, spring is here! The warmer weather (in some parts of the country) has nudged blossoms out of their buds and filled the boulevards with petals. Snow is melting, birds are chirping, the boughs of our lemon tree are heavy with fruit and another new webmail client has arrived as if by [...]

Email Mythology, Part I: Goddesses of Email Deliverability

Abuse, Ask the Experts, ISP - March 21, 2011 - 2 Comments

The world of email deliverability seems, at first glance, to bear little resemblance to Greek mythology. However, there are some similarities. In the email industry, many dedicated professionals use their talents to make sure that email keeps progressing as new innovations come to light.

HTTP, HTTPS, Gmail, IE – INCONCEIVABLE!

HTTP, HTTPS, Gmail, IE – INCONCEIVABLE!

Uncategorized - January 6, 2011 - 3 Comments

Reposted from blog.unica.com It’s a new year and by now the holiday hangover should’ve subsided leaving us all clear headed, bright eyed and bushy tailed. A recent question from a colleague in the industry helped grease my cerebral wheels which…

Email Industry: Three Trends to Spotlight for 2011

Email Industry: Three Trends to Spotlight for 2011

Ask the Experts, Current Affairs - November 30, 2010 - 3 Comments

Clearly, marketing automation has a steady tailwind at its back. However, most of their growth and potential is due to the headwinds created by ESPs. I’ve always said that Email Service Providers form the backbone of this industry, and they come in different shapes and sizes. Some call themselves ESPs, while others prefer the term marketing automation companies. Whichever name you use, in 2011, you will have to find your niche vertical within this quickly developing industry.

Emails' Lone Ranger: The Deliverability Consultant

Emails' Lone Ranger: The Deliverability Consultant

Abuse, Ask the Experts, Best Practices, Feedback Loops, ISP, Reputation - June 2, 2010 - 7 Comments

Depending on the scope of the project, these consultants offer a wide range of deliverability services, including, but not limited to a deep understanding of list quality and data collection, email authentication best practices, setting up FBLs, bounce handling and infrastructure.

Deliverability Stormtrooper Wanted!

Deliverability Stormtrooper Wanted!

Uncategorized - May 7, 2010 - Comments Off

Reposted from the Unica Blog The last week has been an exciting one filled with travel, a speaking engagement, meeting new people and a few I’ve never met face to face and a spate of calls from recruiters seeking Deliverability…

ReturnPath Big Winner in Pivotal Buyout

ReturnPath Big Winner in Pivotal Buyout

Ask the Experts, Reputation - January 15, 2010 - 4 Comments

The email industry’s latest buyout happened a few days ago and we witnessed a highly reputable email monitoring and deliverability reputation company Pivotal Veracity agree to buyout terms from Unica, an Email Service Provider with gunpowder. Unica is attempting to…

Unica Corporation Adds Best-in-Class Email Deliverability Management with Acquisition of Pivotal Veracity

Unica Corporation Adds Best-in-Class Email Deliverability Management with Acquisition of Pivotal Veracity

Current Affairs - January 13, 2010 - Comments Off

Waltham, Mass. – January 13, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced that it has acquired privately-held Pivotal Veracity, a leading provider of tools that enable companies to optimize the deliverability and…

Deliverability Forum: It's a Wrap!

Deliverability Forum: It's a Wrap!

Best Practices, CAN SPAM, Current Affairs, Domain Keys/Authentication, Feedback Loops, ISP, Permission, Reputation, Unsubscribe - January 11, 2010 - 1 Comment

(The Deliverability Forum is a series of interviews I hosted with industry leaders and luminaries over the past few months. It came to closure last week and I have shared the final post with takeaways and highlights from the Bronto…

The coming Gold Rush with Domain-Based Reputation

The coming Gold Rush with Domain-Based Reputation

ISP, Reputation - November 16, 2009 - 3 Comments

So, what are the benefits to a solid domain-based reputation? What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers…

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