Tag Archives: Preference Center
Wake up! @SilverPop adds a new feature to "Snooze" instead of Unsubscribe

Wake up! @SilverPop adds a new feature to "Snooze" instead of Unsubscribe

Unsubscribe - April 21, 2011 - 6 Comments

SilverPop just announced a "Snooze" button that can be easily added to their customer's unsubscribe pages. When the user clicks to unsubscribe, the landing page gives them an option to "Snooze" the email until some time in the future rather than unsubscribing. The example they use is that someone who buys flowers for Valentine's Day might [...]

Are you being a hyper-transparant brand?

Are you being a hyper-transparant brand?

Best Practices, Current Affairs, Legal/Regulatory, Permission - April 6, 2011 - Comments Off

Just a thought that hit me today as I read the Twitter Trends related to the Epsilon breach. I was a bit surprised that many of the end-users who have received an alert email/letter from those brands affected by the breach say that they did NOT know their data was hosted elsewhere other than who they trusted [...]

Kudos to Crutchfield Audio for choices!

Kudos to Crutchfield Audio for choices!

Best Practices, Permission, Unsubscribe - October 14, 2010 - Comments Off

I am a big motor and audio head. When I was younger, I used to work in the installation bays of different speciality car audio companies installing the coolest and latest stuff. As such, I also subscribe to many magazines…

Let's Rate Angie's List

Let's Rate Angie's List

Abuse, Best Practices, Permission - August 24, 2010 - 3 Comments

So the other day I saw again another commercial for the online rating service called Angie’s List. Per their site and if you have ever seen their commercials, Angie’s List is where you’ll find thousands of unbiased reports and reviews…

Email List Growth: An Economic Indicator for the Email Industry

Email List Growth: An Economic Indicator for the Email Industry

Permission - July 1, 2010 - Comments Off

When subscribers receive their monthly transactional statement, they can navigate to a dedicated landing page that is devoted to approved merchants based on past purchase behavior. The list of approved merchants will be featured, and subscribers will be asked to indicate whether they wish to receive incentives and/or immediate benefits from any or all of them.

Article 29 Working Party Clarifies Online Ad Rules and Tracking

Article 29 Working Party Clarifies Online Ad Rules and Tracking

Current Affairs, Legal/Regulatory, Permission - June 28, 2010 - 4 Comments

Many of you know I just returned from a long month visit to the European Union. In that trip I attended MAAWG in Spain, Eloqua’s office in the UK, and visited many additional cities (Berlin, Brussels, and Paris) where I…

Hotmail's new SWEEP feature

Hotmail's new SWEEP feature

ISP, Metrics, Reputation - May 26, 2010 - 6 Comments

If you haven’t heard, Hotmail is looking at taking the old This is Spam button and bringing it into the 21st Century. Coming to a Hotmail inbox near you will be a new feature called “Sweep” which essentially does just…

Inbox Reserve Part III: Email Notifications go Prime Time

Inbox Reserve Part III: Email Notifications go Prime Time

Best Practices, Permission, Reputation - March 4, 2010 - 2 Comments

The challenge for today’s brand marketers is to find ways to seductively charm subscribers to fully or partially divulge their social media credentials through an intuitive preference center. Some subscribers will immediately acquiesce, while others will be more sensitive and allow the brand only a partial glimpse into their social networks

Inbox Reserve Part II: Future Subject Lines will Reduce Spam Complaints

Inbox Reserve Part II: Future Subject Lines will Reduce Spam Complaints

Best Practices, ISP, Reputation - February 22, 2010 - 1 Comment

The most compelling reasons for brands to earn network permission from subscribers is that it dramatically reduces spam complaints. Socialized email notifications are important because they prioritize a subscriber’s network first and the brand second.

What marketers might expect in 2010

What marketers might expect in 2010

Current Affairs, Legal/Regulatory, Permission - February 15, 2010 - Comments Off

As some of you know, the Federal Trade Commission (FTC) has been hosting a series of roundtable discussions to explore some of our most recent privacy challenges. These challenges are being exposed more and more each day by the ever…

Inbox Reserve Part I:  How Email must Reverse Engineer Social Now

Inbox Reserve Part I: How Email must Reverse Engineer Social Now

Permission, Reputation - February 10, 2010 - 2 Comments

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience….

The Preference Center, Mission Control for your Subscribers

The Preference Center, Mission Control for your Subscribers

Ask the Experts, Best Practices, Permission - December 14, 2009 - 9 Comments

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are given mission control to continuously manage their preferences, the amount of information that marketers can glean is truly unlimited.

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