Tag Archives: Privacy
Are you being a hyper-transparant brand?

Are you being a hyper-transparant brand?

Best Practices, Current Affairs, Legal/Regulatory, Permission - April 6, 2011 - Comments Off

Just a thought that hit me today as I read the Twitter Trends related to the Epsilon breach. I was a bit surprised that many of the end-users who have received an alert email/letter from those brands affected by the breach say that they did NOT know their data was hosted elsewhere other than who they trusted [...]

Choice & Control: The Ultimate Email Marketing Weapon.

Choice & Control: The Ultimate Email Marketing Weapon.

Unsubscribe - April 4, 2011 - 2 Comments

As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email.  In addition, I can choose whether to remain subscribed or get out.  Its simple, I am in control. As a sender, I have the choice of whether or [...]

Fishbowls Aren't Always As Transparent As You Think…

Abuse, Permission - March 3, 2011 - 6 Comments

REPOSTED from my ClickZ column. —— About a week ago, I received a “spam” message promoting a virus protection company’s anti-spam products. At first, I was a bit floored that it was from an anti-spam company when I didn’t ask…

E-mail Relevancy Powered by Privacy

E-mail Relevancy Powered by Privacy

Reputation - February 13, 2011 - Comments Off

REPOSTED from my ClickZ column. —— Today, e-mail relevancy is being powered by privacy. “What?” you ask. That doesn’t make much sense. What does one have to do with the other? Many of you out there today might fear the…

Deliverability by engagement – a class action lawsuit waiting to happen?

Deliverability by engagement – a class action lawsuit waiting to happen?

Reputation - September 3, 2010 - 11 Comments

It’s just possible that they are acting with the best of intentions, but I for one have always had major concerns about the way email providers – Google, Microsoft et al – deal with the issue of spam. In my…

Article 29 Working Party Clarifies Online Ad Rules and Tracking

Article 29 Working Party Clarifies Online Ad Rules and Tracking

Current Affairs, Legal/Regulatory, Permission - June 28, 2010 - 4 Comments

Many of you know I just returned from a long month visit to the European Union. In that trip I attended MAAWG in Spain, Eloqua’s office in the UK, and visited many additional cities (Berlin, Brussels, and Paris) where I…

FTC Legislative Update: Protect Subscribers. Protect Your Brand.

FTC Legislative Update: Protect Subscribers. Protect Your Brand.

Ask the Experts - April 22, 2010 - Comments Off

The Email Experience Council (EEC) has just scheduled its yearly legislative update webinar on May 19, 2010 from 02:00 PM – 03:00 PM EST. If you attended last year’s webinar event, you found the advice and updates very useful. Check…

What marketers might expect in 2010

What marketers might expect in 2010

Current Affairs, Legal/Regulatory, Permission - February 15, 2010 - Comments Off

As some of you know, the Federal Trade Commission (FTC) has been hosting a series of roundtable discussions to explore some of our most recent privacy challenges. These challenges are being exposed more and more each day by the ever…

Inbox Reserve Part I:  How Email must Reverse Engineer Social Now

Inbox Reserve Part I: How Email must Reverse Engineer Social Now

Permission, Reputation - February 10, 2010 - 2 Comments

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience….

The Preference Center, Mission Control for your Subscribers

The Preference Center, Mission Control for your Subscribers

Ask the Experts, Best Practices, Permission - December 14, 2009 - 9 Comments

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are given mission control to continuously manage their preferences, the amount of information that marketers can glean is truly unlimited.

Wherefore Art Thou…Consent?

Wherefore Art Thou…Consent?

Legal/Regulatory, Permission - November 25, 2009 - Comments Off

Wow! being last week in Washington, D.C. was a head-turner. This post might sound like a bore to read, but stick with it and begin to apply it to your email and other online marketing programs. First, The United States…

Me want cookie!, Me eat cookie!, Om Nom nom nom

Me want cookie!, Me eat cookie!, Om Nom nom nom

Current Affairs, Legal/Regulatory, Permission - November 20, 2009 - Comments Off

Well I’m not sure how the cookie monster will take this news, but if you haven’t heard online advertising and tracking is threatened by Europe’s new cookie law. If the new law is passed within the next few weeks, websites…

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