Tag Archives: Research
HTTP, HTTPS, Gmail, IE – INCONCEIVABLE!

HTTP, HTTPS, Gmail, IE – INCONCEIVABLE!

Uncategorized - January 6, 2011 - 3 Comments

Reposted from blog.unica.com It’s a new year and by now the holiday hangover should’ve subsided leaving us all clear headed, bright eyed and bushy tailed. A recent question from a colleague in the industry helped grease my cerebral wheels which…

Help us find the secret of writing effective/engaging/compelling/successful subject lines

Help us find the secret of writing effective/engaging/compelling/successful subject lines

Metrics - June 8, 2010 - 1 Comment

The question “How do I write effective subject lines?” with all its variants is the No1 FAQ in email marketing, despite the fact that subject lines are probably the most frequently A/B tested variables in email marketing. Most email marketers…

Half of Global Email Users Knowingly Click on Spam

Half of Global Email Users Knowingly Click on Spam

Reputation - March 25, 2010 - Comments Off

They say curiosity killed the cat. Apparently, no one is saying that loudly enough to stop consumers around the globe from clicking on spam. Nearly half (43%) of email users in North America and Western Europe say they have knowingly…

The Preference Center, Mission Control for your Subscribers

The Preference Center, Mission Control for your Subscribers

Ask the Experts, Best Practices, Permission - December 14, 2009 - 9 Comments

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are given mission control to continuously manage their preferences, the amount of information that marketers can glean is truly unlimited.

The Secret Power of the Unopened Email

The Secret Power of the Unopened Email

Ask the Experts, Current Affairs, Metrics - November 4, 2009 - 1 Comment

Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand awareness and can lead to purchase activity across all channels….

Pretty It Up: Sassy Smart Phones Nip At iPhone’s Heels

Pretty It Up: Sassy Smart Phones Nip At iPhone’s Heels

Uncategorized - October 19, 2009 - Comments Off

Recently I’ve had occasion to do a fair bit of testing to see which mobile email client has the sexiest email rendering out there. After staring at lots and lots of screenshots through our eDesign Optimizer and tracking the prevalence…

What's in store at the ISPs 2009-2010

What's in store at the ISPs 2009-2010

Reputation - September 21, 2009 - Comments Off

This report, based on Pivotal Veracity’s meetings with top ISPs, provides an overview of the ISPs moving to domain-based reputation, their authentication plans, and critical insights and changes to white listing, volume throttles, and use of clicks and opens in…

Permission commercial email is still being blocked at a rate of about 20%

Permission commercial email is still being blocked at a rate of about 20%

ISP, Reputation - July 21, 2009 - 5 Comments

Not to big of a surprise in terms of a stat headline, but Return Path today released a new Email Deliverability Benchmark Report that shows marketers may not be still not getting it or that some just can’t get a…

One in Six Consumers Act on Spam

One in Six Consumers Act on Spam

Uncategorized - July 15, 2009 - Comments Off

Wow, we really will buy anything that is one to a customer… I had the pleasure of working on a study (beware large file) that was just released today by the Messaging Anti-Abuse Working group (MAAWG) titled, “A Look at…

Goodmail and Pivotal Veracity Release Vertical-Market Deliverability Benchmarks for Q1 2009

Goodmail and Pivotal Veracity Release Vertical-Market Deliverability Benchmarks for Q1 2009

Metrics - June 15, 2009 - 1 Comment

One of the key points in the report that’s worth thinking about is that people still have misconceptions about their true delivery rates; don’t account for blackholing and junk foldering in calculating the delivery metric. Is that their ESP giving…

Lies, Damn Lies and Statistics relating to Email

Lies, Damn Lies and Statistics relating to Email

Uncategorized - March 25, 2009 - 1 Comment

I have just read yet another prediction of the death of email. Mostly I just ignore them, but today’s eMarketer Daily with the subject line: Social Nets and Blogs More Popular Than E-Mails is so shocking in its (mis)use of…

Spamalytics

Spamalytics

Metrics - March 10, 2009 - Comments Off

George Bilbrey over at ReturnPath blogged about a new white paper published on the conversion and delivery rates of three symbolic spam campaigns. Since he always has great insight to the analytical nature of email, I had to read it….

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