Tag Archives: Return Path

Are you Keeping Track of the Email Marketing World? @JRglayos Shares his Favorite Sources.

Best Practices/Standards, Uncategorized - April 5, 2012 - 2 Comments

There won’t be any magician that will reveal his trick to the great public. After all, that’s what it makes them magicians! However, since I’m not a magician and I strongly believe that knowledge management and sharing make us more efficient and reliable, I would like to take advantage of this little place in the [...]

How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do

Best Practices, Reputation - May 12, 2011 - 4 Comments

Inactive subscribers are a liability to anyone who sends email.  They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it use to.  Marketing managers usually understand that they key is to get rid of the deadweight to solve these problems, but [...]

Email Mythology Part II: Gods of Deliverability

Email Mythology Part II: Gods of Deliverability

Abuse, Ask the Experts - April 19, 2011 - 4 Comments

In the world of Greek mythology, all of the gods are, well, gods, but that doesn’t mean they are all equal. Zeus, for example, is the king of them all. Is there a “Zeus” of email deliverability? Not necessarily. But there are quite a few individuals who have risen above the rest and become presidents, founders, CEOs, or CTOs of various email related companies. A few of them are briefly profiled here, in no particular order.

Email Mythology, Part I: Goddesses of Email Deliverability

Abuse, Ask the Experts, ISP - March 21, 2011 - 2 Comments

The world of email deliverability seems, at first glance, to bear little resemblance to Greek mythology. However, there are some similarities. In the email industry, many dedicated professionals use their talents to make sure that email keeps progressing as new innovations come to light.

Email and Privacy Compliance Demystified

Email and Privacy Compliance Demystified

Ask the Experts, Best Practices, Legal/Regulatory - February 18, 2011 - 1 Comment

It used to be only things that mattered to senders of email were simple content and filters. But in today’s society where consumers suffer from information overload and are worried about data collection practices, marketers must face a new set…

Are You Ready for the Ultra Managed Inbox?

Are You Ready for the Ultra Managed Inbox?

ISP, Reputation - August 30, 2010 - 3 Comments

Email marketers have long benefited from the linear nature of the inbox, where everything is sorted by time of arrival. Marketers enjoyo close proximity to personal messages – our sale notice sits next to a private invitation for dinner with…

Privacy Updates & Regulation Ahead for Digital Marketers

Privacy Updates & Regulation Ahead for Digital Marketers

Best Practices, CAN SPAM, Current Affairs, Reputation - June 4, 2010 - Comments Off

The recession has made citizens more attentive to scams, especially those that promise easy money or frighten people about the banking system. This accelerates the already large regulatory agenda of the US Federal Trade Commission (FTC), whose role as a…

Emails' Lone Ranger: The Deliverability Consultant

Emails' Lone Ranger: The Deliverability Consultant

Abuse, Ask the Experts, Best Practices, Feedback Loops, ISP, Reputation - June 2, 2010 - 7 Comments

Depending on the scope of the project, these consultants offer a wide range of deliverability services, including, but not limited to a deep understanding of list quality and data collection, email authentication best practices, setting up FBLs, bounce handling and infrastructure.

Return Path Changes Certification Standard for 3rd Party Mailers

Return Path Changes Certification Standard for 3rd Party Mailers

Uncategorized - March 26, 2010 - Comments Off

As you might have heard, Return Path Certified Sender has launched some industry changes to their certification program. Beginning On April 30, 2010, Certified status will no longer be available for email streams strictly comprised of 3rd party marketing. These…

Half of Global Email Users Knowingly Click on Spam

Half of Global Email Users Knowingly Click on Spam

Reputation - March 25, 2010 - Comments Off

They say curiosity killed the cat. Apparently, no one is saying that loudly enough to stop consumers around the globe from clicking on spam. Nearly half (43%) of email users in North America and Western Europe say they have knowingly…

Images Now On at Yahoo! for Return Path Certified Clients

Images Now On at Yahoo! for Return Path Certified Clients

Uncategorized - March 18, 2010 - Comments Off

Good news today was posted by Return Path. For those using Return Path Certified, you now will receive automatic image and link enabling at both Hotmail and Yahoo! What do you have to do to get this privilege at Yahoo?…

RPost and Return Path Announce Partnership

RPost and Return Path Announce Partnership

Current Affairs - February 17, 2010 - 1 Comment

Good news for those who are on the Return Path’s Certification program. RPost and Return Path announced a partnership today where Return Path’s Certification clients will now be able to access an integrated offering where your outbound messages can incorporate…

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