As the debate over social media and its affect on email rolls on, two well respected entrepreneurs and investors weigh in.
The challenge for today’s brand marketers is to find ways to seductively charm subscribers to fully or partially divulge their social media credentials through an intuitive preference center. Some subscribers will immediately acquiesce, while others will be more sensitive and allow the brand only a partial glimpse into their social networks
The most compelling reasons for brands to earn network permission from subscribers is that it dramatically reduces spam complaints. Socialized email notifications are important because they prioritize a subscriber’s network first and the brand second.
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience….
The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are given mission control to continuously manage their preferences, the amount of information that marketers can glean is truly unlimited.