Tag Archives: Social Media

Email and Social Media: They Don’t Compete; They Complement

Best Practices, Best Practices/Standards, Uncategorized - May 17, 2011 - 7 Comments

As the debate over social media and its affect on email rolls on, two well respected entrepreneurs and investors weigh in.

Inbox Reserve Part III: Email Notifications go Prime Time

Inbox Reserve Part III: Email Notifications go Prime Time

Best Practices, Permission, Reputation - March 4, 2010 - 2 Comments

The challenge for today’s brand marketers is to find ways to seductively charm subscribers to fully or partially divulge their social media credentials through an intuitive preference center. Some subscribers will immediately acquiesce, while others will be more sensitive and allow the brand only a partial glimpse into their social networks

Inbox Reserve Part II: Future Subject Lines will Reduce Spam Complaints

Inbox Reserve Part II: Future Subject Lines will Reduce Spam Complaints

Best Practices, ISP, Reputation - February 22, 2010 - 1 Comment

The most compelling reasons for brands to earn network permission from subscribers is that it dramatically reduces spam complaints. Socialized email notifications are important because they prioritize a subscriber’s network first and the brand second.

Inbox Reserve Part I:  How Email must Reverse Engineer Social Now

Inbox Reserve Part I: How Email must Reverse Engineer Social Now

Permission, Reputation - February 10, 2010 - 2 Comments

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience….

The Preference Center, Mission Control for your Subscribers

The Preference Center, Mission Control for your Subscribers

Ask the Experts, Best Practices, Permission - December 14, 2009 - 9 Comments

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are given mission control to continuously manage their preferences, the amount of information that marketers can glean is truly unlimited.

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