Tag Archives: Spam Complaints

Are You Guilty Of List Fatigue?

Best Practices/Standards - May 22, 2012 - Comments Off

It doesn’t matter how much your subscribers love your brand or how much you think they love your brand. There is a time when too much is too much. List fatigue is a common issue that I help customers with, but what is it and how can you prevent it? The problem The best thing [...]

Embracing The Unsubscribe Link Location

CAN SPAM, Compliance, Unsubscribe - May 16, 2011 - 5 Comments

One of the greatest fears for organizations that have a substantial email program is that of list attrition and stagnated growth in the subscriber base.  List attrition happens when subscribers issue a spam complaint, bounces or “naturally” unsubscribes.  A “natural” unsubscribe occurs when the subscriber takes the time to find the link, clicks on it [...]

How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do

Best Practices, Reputation - May 12, 2011 - 4 Comments

Inactive subscribers are a liability to anyone who sends email.  They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it use to.  Marketing managers usually understand that they key is to get rid of the deadweight to solve these problems, but [...]

Deliverability Reporting: Gateway to Dividends

Deliverability Reporting: Gateway to Dividends

Abuse, Best Practices, Feedback Loops, ISP - January 31, 2011 - 1 Comment

When dealing with various types of sending infrastructure, many questions arise about what happens to the mails injected into the system. Were they delivered to the inbox? How rapidly were they deployed? Which email sources/domains performed most efficiently? Which destinations performed sluggishly?

How to Improve Your Email Reputation Score

How to Improve Your Email Reputation Score

Abuse, Best Practices, Permission, Reputation - October 22, 2010 - Comments Off

Permission and reputation goes hand-in-hand in achieving email deliverability. Reputation is like your credit score; it is hard to build the reputation, but it is really easy to lose it. Furthermore, it takes time and effort not only to build…

Deliverability by engagement – a class action lawsuit waiting to happen?

Deliverability by engagement – a class action lawsuit waiting to happen?

Reputation - September 3, 2010 - 11 Comments

It’s just possible that they are acting with the best of intentions, but I for one have always had major concerns about the way email providers – Google, Microsoft et al – deal with the issue of spam. In my…

Are You Ready for the Ultra Managed Inbox?

Are You Ready for the Ultra Managed Inbox?

ISP, Reputation - August 30, 2010 - 3 Comments

Email marketers have long benefited from the linear nature of the inbox, where everything is sorted by time of arrival. Marketers enjoyo close proximity to personal messages – our sale notice sits next to a private invitation for dinner with…

A Night at the Email Museum

A Night at the Email Museum

Abuse, CAN SPAM, ISP - August 10, 2010 - 2 Comments

The bottom floor will contain an important educational experience for visitors to further connect with their emotions and leave their feelings. Visitors will be able to question, interact, and, more importantly, figure out how they can contribute to eradicating spam. Ultimately, they will commit to be part of a culture that understands, respects, and supports the rights of legitimate senders

Emails' Lone Ranger: The Deliverability Consultant

Emails' Lone Ranger: The Deliverability Consultant

Abuse, Ask the Experts, Best Practices, Feedback Loops, ISP, Reputation - June 2, 2010 - 7 Comments

Depending on the scope of the project, these consultants offer a wide range of deliverability services, including, but not limited to a deep understanding of list quality and data collection, email authentication best practices, setting up FBLs, bounce handling and infrastructure.

Hotmail's new SWEEP feature

Hotmail's new SWEEP feature

ISP, Metrics, Reputation - May 26, 2010 - 6 Comments

If you haven’t heard, Hotmail is looking at taking the old This is Spam button and bringing it into the 21st Century. Coming to a Hotmail inbox near you will be a new feature called “Sweep” which essentially does just…

Email Messaging: Worthy of a Higher Purpose

Email Messaging: Worthy of a Higher Purpose

Best Practices, Reputation - May 14, 2010 - Comments Off

By respecting your messaging, you respect your subscribers. Rather than bombarding them with mundane “30% off Campaigns,” inform them about noble endeavors, events and/or goals your organization has genuinely organized with your charitable partner. With consistent focus on your charity, the spotlight moves away from your subscribers and gravitates toward your organization’s higher purpose.

Half of Global Email Users Knowingly Click on Spam

Half of Global Email Users Knowingly Click on Spam

Reputation - March 25, 2010 - Comments Off

They say curiosity killed the cat. Apparently, no one is saying that loudly enough to stop consumers around the globe from clicking on spam. Nearly half (43%) of email users in North America and Western Europe say they have knowingly…

UA-9835597-1