Tag Archives: SPF

Email Authentication 101: What Do You Need To Know?

Best Practices, Domain Keys/Authentication, Reputation - April 29, 2011 - 1 Comment

One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is [...]

Email Authentication and the Fight Against Phishing

Email Authentication and the Fight Against Phishing

ISP - March 30, 2011 - 1 Comment

When we collaborated with eBay and PayPal in 2007 to reject emails spoofing their domains, the fight against phishing using a cryptographic approach was in its infancy. Leveraging DomainKeys, an email authentication technology developed at Yahoo!, it was our initial attempt at enforcing domain-level policies to protect popular brands—as well as our users—from the wave [...]

6 years since Sender-ID and DKIM started

6 years since Sender-ID and DKIM started

Domain Keys/Authentication, Reputation - January 30, 2010 - 4 Comments

I was digging through my closet today and found this hat. The hats were given out as chachka at a unique email industry meetup hosted by the Berkman Center at Harvard University on a very cold winter day in January,…

Deliverability Forum: It's a Wrap!

Deliverability Forum: It's a Wrap!

Best Practices, CAN SPAM, Current Affairs, Domain Keys/Authentication, Feedback Loops, ISP, Permission, Reputation, Unsubscribe - January 11, 2010 - 1 Comment

(The Deliverability Forum is a series of interviews I hosted with industry leaders and luminaries over the past few months. It came to closure last week and I have shared the final post with takeaways and highlights from the Bronto…

DKIM for the impatient

DKIM for the impatient

Best Practices, Domain Keys/Authentication, Feedback Loops, Reputation - February 25, 2009 - 2 Comments

I joined Genius.com a few months ago as a member of their Deliverability and Anti-Abuse team. My focus is on deliverability and managing the email servers. Genius has a great application that gets marketers and sales people working together. The…

Reputation Registry Launched

Reputation Registry Launched

ISP, Reputation - December 17, 2008 - Comments Off

Several companies I’ve worked with in the past have created monitoring services of the domain protection flavor around ensuring your brand isn’t being spoofed or falsely represented. Path and/or encryption based authentication measures help protect against this nefarious act by…

Transitioning from IP to DNS: Part 1

Transitioning from IP to DNS: Part 1

Domain Keys/Authentication, Reputation - June 20, 2008 - Comments Off

Emails are sent from a mail server (a MTA) to another. The receiving MTA chooses to accept or not the email, hence deliverability issues. Most antispam filters are based on the idea than a given mail server has a specific…

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