Tag Archives: Standards
HTTP, HTTPS, Gmail, IE – INCONCEIVABLE!

HTTP, HTTPS, Gmail, IE – INCONCEIVABLE!

Uncategorized - January 6, 2011 - 3 Comments

Reposted from blog.unica.com It’s a new year and by now the holiday hangover should’ve subsided leaving us all clear headed, bright eyed and bushy tailed. A recent question from a colleague in the industry helped grease my cerebral wheels which…

Ethonomics:  Emails' Next Frontier

Ethonomics: Emails' Next Frontier

Legal/Regulatory - November 10, 2010 - 3 Comments

Moving forward within our email solar system, we can begin to make out the next frontier on the horizon. At the center of this brave new world is a term that remains relatively obscure today: Ethonomics, or the study of…

Kudos to Crutchfield Audio for choices!

Kudos to Crutchfield Audio for choices!

Best Practices, Permission, Unsubscribe - October 14, 2010 - Comments Off

I am a big motor and audio head. When I was younger, I used to work in the installation bays of different speciality car audio companies installing the coolest and latest stuff. As such, I also subscribe to many magazines…

Deliverability by engagement – a class action lawsuit waiting to happen?

Deliverability by engagement – a class action lawsuit waiting to happen?

Reputation - September 3, 2010 - 11 Comments

It’s just possible that they are acting with the best of intentions, but I for one have always had major concerns about the way email providers – Google, Microsoft et al – deal with the issue of spam. In my…

Abracadabra: Is Email Metrics Standardization Real, or Merely an Illusion?

Abracadabra: Is Email Metrics Standardization Real, or Merely an Illusion?

Best Practices - July 12, 2010 - Comments Off

Once the implementation of email standards leads to congruency across the industry, ESPs and marketers will find themselves on a level playing field. This means marketers will spend more time searching for the right ESP, but once a match is made, marketers will be less likely to move from one ESP to another due to inconsistency in metrics.

How fast can you send my mail?

How fast can you send my mail?

Ask the Experts, Best Practices, ISP - April 22, 2010 - 2 Comments

Our good friend, Ken Pfeiffer Director of Deliverability for Blue Sky Factory, asked us this year if he could do a guest blog post here and of course we jumped on that great opportunity to have a well respected and…

6 years since Sender-ID and DKIM started

6 years since Sender-ID and DKIM started

Domain Keys/Authentication, Reputation - January 30, 2010 - 4 Comments

I was digging through my closet today and found this hat. The hats were given out as chachka at a unique email industry meetup hosted by the Berkman Center at Harvard University on a very cold winter day in January,…

Future of Deliverability: A Series

Future of Deliverability: A Series

Current Affairs, Domain Keys/Authentication, Feedback Loops, Permission, Reputation - November 16, 2009 - 1 Comment

Mark Brownlow posted a great series on the future of deliverability at his site Email Marketing Reports. He started off with getting some well known deliverability experts in the industry together (and I am humbled to have been one of…

MIME and Auto-Detect

MIME and Auto-Detect

Best Practices - October 10, 2009 - Comments Off

A feature of many mailing programs is the ability to auto-detect the recipient’s email client and then send email that meets the recipient’s capacity to render HTML. In some respects the auto-detect feature is a legacy hangover from the days…

Outlook rendering still a problem? in 2010

Outlook rendering still a problem? in 2010

Ask the Experts, Current Affairs - June 26, 2009 - 1 Comment

So not sure how many of you here have been following this, but Microsoft has made an announcement saying that the rendering engine will CONTINUE to be WORD in the next version of Outlook. This of course will continue to…

Are you using MD5 for your suppression lists? You should be.

Are you using MD5 for your suppression lists? You should be.

Abuse, Best Practices, CAN SPAM, Unsubscribe - April 23, 2009 - 3 Comments

The Email Senders and Providers Coalition (of which I am the co-chair of the Technology committee) announced today that all members must support MD5 suppression lists by the end of the year. Most ESPs support this already, but there are…

Email Exclusives

Email Exclusives

Reputation - March 2, 2009 - Comments Off

I have been noticing a rash of emails lately from companies which tout a “private sale”, “email exclusive”, “family and friends” or some sort of exclusivity in their offer because you are an email subscriber. Then, only to find out…

UA-9835597-1