Tag Archives: Subject Line

Seven Tips for Better Peer-Initiated Email Invitations

Best Practices/Standards, Blacklisting, Reputation - October 9, 2012 - Comments Off

I meet a wide variety of cool innovators, and I love hearing about their next big thing. They’ve got hot ideas, and they want them to go viral. Peer invitation systems are popular way to grow a service virally. After all, if your subscribers love your service, why not empower them to tell their friends? [...]

Half of Global Email Users Knowingly Click on Spam

Half of Global Email Users Knowingly Click on Spam

Reputation - March 25, 2010 - Comments Off

They say curiosity killed the cat. Apparently, no one is saying that loudly enough to stop consumers around the globe from clicking on spam. Nearly half (43%) of email users in North America and Western Europe say they have knowingly…

Inbox Reserve Part III: Email Notifications go Prime Time

Inbox Reserve Part III: Email Notifications go Prime Time

Best Practices, Permission, Reputation - March 4, 2010 - 2 Comments

The challenge for today’s brand marketers is to find ways to seductively charm subscribers to fully or partially divulge their social media credentials through an intuitive preference center. Some subscribers will immediately acquiesce, while others will be more sensitive and allow the brand only a partial glimpse into their social networks

Inbox Reserve Part I:  How Email must Reverse Engineer Social Now

Inbox Reserve Part I: How Email must Reverse Engineer Social Now

Permission, Reputation - February 10, 2010 - 2 Comments

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience….

The Case For Typing

The Case For Typing

Uncategorized - October 28, 2009 - Comments Off

I feel like I have to make an impassioned plea: please oh please start typing again. We’re always looking for a short cut, a way to make our lives easier, one of the core tools that helps us achieve maximum…

Ask my wife – She's always right: Personalization in Subject Line

Ask my wife – She's always right: Personalization in Subject Line

Ask the Experts - June 5, 2009 - 3 Comments

So this past week there was some internal discussion at Eloqua and on some of the industry lists asking the question, “Does having the company’s brand name sending the email or the first name of recipient of the email in…

Ask my wife – She's always right…

Ask my wife – She's always right…

Ask the Experts, Current Affairs - May 26, 2009 - 5 Comments

Remember the t-shirt from this blog post? Well, the fact of the matter is my wife does rock… I’ve bugged her to do a blog post for me for a few months now and recently must have come across something…

Changes to permission rules in U.S future?

Changes to permission rules in U.S future?

Best Practices, CAN SPAM, Current Affairs, Legal/Regulatory, Permission - March 8, 2009 - Comments Off

We might be seeing a change in email or marketing rules here in the United States soon and I’m talking more restrictive ones. Recently a customer of mine called me challenging whether or not their attorney was right in requiring…

Subject Line Consistency?

Subject Line Consistency?

Best Practices - January 22, 2009 - 6 Comments

I guess there is something to be said about subject line consistency, except when you use the same subject line. For the last 11 emails Ubid.com has used only 2 subject lines. Either they are having the best month in…

Email Marketing Gone Wrong – It's not the 1990s Anymore

Email Marketing Gone Wrong – It's not the 1990s Anymore

Best Practices - January 22, 2009 - 5 Comments

Chad Horenfeldt, who is one of our customer success leads in Eloqua, has a great blog called Anything Goes Marketing that I follow religiously via his RSS. I LOVE his honest, insightful, and of the fact filled posts when it…

Do longer subject lines get higher open rates?

Do longer subject lines get higher open rates?

Best Practices - June 1, 2008 - 4 Comments

At the Email Insider Summit last week, Dela Quist of Alchemy Worx reported that based on the results of 250 million email messages longer subject lines product higher open rates. One of the hard things about measuring something like this…

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