Tag Archives: Subscribers
New Post: Growing An Email List Without Turning To the Dark Side (via @inboxexpert)

New Post: Growing An Email List Without Turning To the Dark Side (via @inboxexpert)

Best Practices - August 21, 2012 - 1 Comment

In today’s online marketplace, it is far too easy to purchase a list to artificially jumpstart an email program.  It is also nearsighted as the fallout is not worth the harm to your reputation. So the big issue for today’s marketers is how to grow a list without the temptations of list purchasing/renting. Here are [...]

Company Messages Being Flagged as Spam? How do you Solve the Problem?

CAN SPAM - April 3, 2012 - Comments Off

As an avid Gmail user, I know that many of my messages flagged as spam quite often. What is particularly unsettling about this is the fact that when I go through and look through all of the messages, only about half of them are actual spam. I do not check the spam folder as consistently [...]

Embracing The Unsubscribe Link Location

CAN SPAM, Compliance, Unsubscribe - May 16, 2011 - 5 Comments

One of the greatest fears for organizations that have a substantial email program is that of list attrition and stagnated growth in the subscriber base.  List attrition happens when subscribers issue a spam complaint, bounces or “naturally” unsubscribes.  A “natural” unsubscribe occurs when the subscriber takes the time to find the link, clicks on it [...]

Choice & Control: The Ultimate Email Marketing Weapon.

Choice & Control: The Ultimate Email Marketing Weapon.

Unsubscribe - April 4, 2011 - 2 Comments

As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email.  In addition, I can choose whether to remain subscribed or get out.  Its simple, I am in control. As a sender, I have the choice of whether or [...]

Are Your Email Numbers Juiced?

Metrics, Reputation - March 3, 2011 - Comments Off

This article by Morgan Stewart was reposted with permission from MediaPost. As marketers are held to higher and higher standards of accountability, it seems logical for all forms of marketing to be held to higher standards as well. This means…

Email Industry: Three Trends to Spotlight for 2011

Email Industry: Three Trends to Spotlight for 2011

Ask the Experts, Current Affairs - November 30, 2010 - 3 Comments

Clearly, marketing automation has a steady tailwind at its back. However, most of their growth and potential is due to the headwinds created by ESPs. I’ve always said that Email Service Providers form the backbone of this industry, and they come in different shapes and sizes. Some call themselves ESPs, while others prefer the term marketing automation companies. Whichever name you use, in 2011, you will have to find your niche vertical within this quickly developing industry.

How to Improve Your Email Reputation Score

How to Improve Your Email Reputation Score

Abuse, Best Practices, Permission, Reputation - October 22, 2010 - Comments Off

Permission and reputation goes hand-in-hand in achieving email deliverability. Reputation is like your credit score; it is hard to build the reputation, but it is really easy to lose it. Furthermore, it takes time and effort not only to build…

Kudos to Crutchfield Audio for choices!

Kudos to Crutchfield Audio for choices!

Best Practices, Permission, Unsubscribe - October 14, 2010 - Comments Off

I am a big motor and audio head. When I was younger, I used to work in the installation bays of different speciality car audio companies installing the coolest and latest stuff. As such, I also subscribe to many magazines…

Are You Ready for the Ultra Managed Inbox?

Are You Ready for the Ultra Managed Inbox?

ISP, Reputation - August 30, 2010 - 3 Comments

Email marketers have long benefited from the linear nature of the inbox, where everything is sorted by time of arrival. Marketers enjoyo close proximity to personal messages – our sale notice sits next to a private invitation for dinner with…

Email List Growth: An Economic Indicator for the Email Industry

Email List Growth: An Economic Indicator for the Email Industry

Permission - July 1, 2010 - Comments Off

When subscribers receive their monthly transactional statement, they can navigate to a dedicated landing page that is devoted to approved merchants based on past purchase behavior. The list of approved merchants will be featured, and subscribers will be asked to indicate whether they wish to receive incentives and/or immediate benefits from any or all of them.

Email Messaging: Worthy of a Higher Purpose

Email Messaging: Worthy of a Higher Purpose

Best Practices, Reputation - May 14, 2010 - Comments Off

By respecting your messaging, you respect your subscribers. Rather than bombarding them with mundane “30% off Campaigns,” inform them about noble endeavors, events and/or goals your organization has genuinely organized with your charitable partner. With consistent focus on your charity, the spotlight moves away from your subscribers and gravitates toward your organization’s higher purpose.

Half of Global Email Users Knowingly Click on Spam

Half of Global Email Users Knowingly Click on Spam

Reputation - March 25, 2010 - Comments Off

They say curiosity killed the cat. Apparently, no one is saying that loudly enough to stop consumers around the globe from clicking on spam. Nearly half (43%) of email users in North America and Western Europe say they have knowingly…

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