Tag Archives: Tutorial
FTC Legislative Update: Protect Subscribers. Protect Your Brand.

FTC Legislative Update: Protect Subscribers. Protect Your Brand.

Ask the Experts - April 22, 2010 - Comments Off

The Email Experience Council (EEC) has just scheduled its yearly legislative update webinar on May 19, 2010 from 02:00 PM – 03:00 PM EST. If you attended last year’s webinar event, you found the advice and updates very useful. Check…

What the !#$@ do I do with the headers?

What the !#$@ do I do with the headers?

Uncategorized - April 19, 2010 - 3 Comments

As a follow-up to my previous post published recently on Deliverability.com presenting how to find email headers in the most common email clients available, here’s a high level overview of what exactly those headers mean. You’ve found where the headers…

Where the !#$@ are the headers?

Where the !#$@ are the headers?

Uncategorized - March 29, 2010 - 8 Comments

I’ve been asked many times over the years how to actually get at the email headers when using a standard email client to read messages. This not only comes in very handy when you’re troubleshooting deliverability problems on the sender’s…

Future of Deliverability: A Series

Future of Deliverability: A Series

Current Affairs, Domain Keys/Authentication, Feedback Loops, Permission, Reputation - November 16, 2009 - 1 Comment

Mark Brownlow posted a great series on the future of deliverability at his site Email Marketing Reports. He started off with getting some well known deliverability experts in the industry together (and I am humbled to have been one of…

Ask my wife – She's always right: Personalization in Subject Line

Ask my wife – She's always right: Personalization in Subject Line

Ask the Experts - June 5, 2009 - 3 Comments

So this past week there was some internal discussion at Eloqua and on some of the industry lists asking the question, “Does having the company’s brand name sending the email or the first name of recipient of the email in…

Ask my wife – She's always right…

Ask my wife – She's always right…

Ask the Experts, Current Affairs - May 26, 2009 - 5 Comments

Remember the t-shirt from this blog post? Well, the fact of the matter is my wife does rock… I’ve bugged her to do a blog post for me for a few months now and recently must have come across something…

How Email Works…Part Quatre

How Email Works…Part Quatre

Ask the Experts - January 23, 2009 - Comments Off

I hope that you had a great holiday season as my family did; however, it wasn’t a long enough vacation though… As you might recall, the plan to tackle the broad topic of “How Email Works” was to break it…

Explain Phishing in 3 minutes

Explain Phishing in 3 minutes

Abuse - December 21, 2008 - Comments Off

Common Craft produces short video tutorials on popular topics such as Blogging, Twitter and more. They are some of the best instructional videos I’ve ever seen. Here is the latest installment, covering Phishing scams in email. Send this to your…

Pitfalls and Harnessing Best Practices When Managing an email Program

Pitfalls and Harnessing Best Practices When Managing an email Program

Ask the Experts, Best Practices - October 27, 2008 - Comments Off

So one of the documents we received in the email tracks at the Marketing Prof’s Digital Mixer last week in AZ was one called “On the Shoulders of Giants: Leaping Pitfalls and Harnessing Best Practices When Managing an Email Program”….

Re-Engagement Examples

Re-Engagement Examples

Best Practices, Current Affairs - October 25, 2008 - 3 Comments

At work, we have been working with a customer to get their database scheme flipped from quantity over quality to quality over quantity. To help, we sent them a few examples, best practices in language to be used, choices to…

How Email works…

How Email works…

Ask the Experts - September 2, 2008 - 1 Comment

No this is not a show on the Discovery Channel for you “How it works” fanatics nor is this a slap in the face to those who know how to type and hit send in a simple email client. This…

How to get started with email deliverability?

How to get started with email deliverability?

Ask the Experts - July 16, 2008 - Comments Off

A recent message to our Ask the Experts panel had the following question: Hello! I have recently began employment with an ESP providing support for their web based application that Marketers use to create their mailings. My boss would like…

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