Tag Archives: Uncategorized

Naturally Curly Seeks Email Marketing Manager

Uncategorized - March 20, 2011 - Comments Off

Job Description Seeking a savvy and experienced Email Marketing Manager to join a fast-paced, fun, Austin-based social network with global reach. The role of the Email Marketing will allow involvement and ownership in various aspects of online (& mobile) email…

Spamhaus – Phishing Warning

Spamhaus – Phishing Warning

Uncategorized - December 3, 2010 - Comments Off

Folks, Just a quick alert. Be on the look out for malware linked messages purporting to come from our friends over at SPAMHaus. Apparently, there is a version of a malware scam targeting ESPs circulating. The message indicates that a…

Out of Office alerts are so OUT of here

Out of Office alerts are so OUT of here

Uncategorized - August 2, 2010 - 2 Comments

So this doesn’t have any barring to marketing emails or how to get your emails to the recipient faster, but just a point that has been on my mind these past few weeks. Do Out of Office alerts these days…

If It’s Not Permission-Based Email Marketing, It’s Just Not Worth it

If It’s Not Permission-Based Email Marketing, It’s Just Not Worth it

Uncategorized - May 21, 2010 - Comments Off

Ken Pfeiffer, Director of Deliverability for Blue Sky Factory, wrote a great article that he and I thought you might want to read. ————- Al Iverson is right on the mark again. In “How Not to Respond to Public Spam…

Changes to Sender Score

Changes to Sender Score

Uncategorized - January 5, 2010 - Comments Off

[Reposted from Return Path blog] As 2010 begins and many head to the gym to fulfill New Year’s resolutions, here at Return Path we’ll be getting our workout strengthening our data! As the world’s most comprehensive email reputation data source…

The Future of Your Email Program

The Future of Your Email Program

Uncategorized - November 11, 2009 - Comments Off

What is my open rate now? What is my CTR now? What are my current engagement rates? How does it compare to last year? Are we above or below industry averages? What is our revenue now compared to last year?…

No More Excuses

No More Excuses

Uncategorized - November 2, 2009 - Comments Off

As many of you may already know, I lost my younger brother last week suddenly and without warning. It hit me and my family like a nuclear bomb and even after the heartfelt support of family and friends at the…

Future Vision of Email Measurement

Future Vision of Email Measurement

Uncategorized - October 19, 2009 - 5 Comments

The proposal involves innovative leaders from the email and analytics industries facilitating, and then determining a cumulative email algorithm for each deployment based on which variables are being tested. Marketers would assume one score each each email deployment.

What Will It Take To Get You to Authenticate

What Will It Take To Get You to Authenticate

Uncategorized - August 4, 2009 - 3 Comments

Authentication has a problem: While it’s a good thing, it’s not an urgent thing for email marketers. It has a small impact on an individual marketer’s deliverability, but in aggregate, it’s one of the things that marketers can do to…

Feedback Loop Problems at Yahoo

Feedback Loop Problems at Yahoo

Uncategorized - July 22, 2009 - 1 Comment

Just received this message from the Yahoo Postmaster: Hello, For those enrolled in our Complaint Feedback Loop program, we have an ongoing issue, which started late yesterday, in sending out the feedback reports. If you’re seeing a lower-than-usual stream of…

Email Marketing Learnings from the Road

Email Marketing Learnings from the Road

Uncategorized - July 6, 2009 - 3 Comments

I spent much of May and June on the road in eight cities with the Online Marketing Summit (www.onlinemarketingsummit.com) Whistle Stop tour. It was great to get out and meet with so many smart digital marketers. Here’s a few observations/trends:…

Advise Me: Tip of The Week

Advise Me: Tip of The Week

Uncategorized - May 8, 2009 - Comments Off

Email is the easiest marketing communication channel to track and measure – so much so that all the metrics and information available can actually complicate the matter. Interpretation of the information may be different, calculations may vary and some can’t…

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