Tag Archives: Vendors
Wake up! @SilverPop adds a new feature to "Snooze" instead of Unsubscribe

Wake up! @SilverPop adds a new feature to "Snooze" instead of Unsubscribe

Unsubscribe - April 21, 2011 - 6 Comments

SilverPop just announced a "Snooze" button that can be easily added to their customer's unsubscribe pages. When the user clicks to unsubscribe, the landing page gives them an option to "Snooze" the email until some time in the future rather than unsubscribing. The example they use is that someone who buys flowers for Valentine's Day might [...]

Abracadabra: Is Email Metrics Standardization Real, or Merely an Illusion?

Abracadabra: Is Email Metrics Standardization Real, or Merely an Illusion?

Best Practices - July 12, 2010 - Comments Off

Once the implementation of email standards leads to congruency across the industry, ESPs and marketers will find themselves on a level playing field. This means marketers will spend more time searching for the right ESP, but once a match is made, marketers will be less likely to move from one ESP to another due to inconsistency in metrics.

JOB: @WhatCounts is looking to hire an Email Delivery Manager (please retweet)

JOB: @WhatCounts is looking to hire an Email Delivery Manager (please retweet)

Uncategorized - February 23, 2010 - Comments Off

This is a paid job posting. WhatCounts is looking to hire an Email Delivery Manager. Do you know someone who might be a good fit? Please help spread the word or contact jobs [at] whatcounts.com for more info. About the…

Is your list hosted at @iContact? It may have been stolen.

Is your list hosted at @iContact? It may have been stolen.

Abuse - January 27, 2010 - 13 Comments

We’re seeing reports at OtherInbox of spam emails sent to email lists that are hosted at iContact. Our users give each website a different email address so it’s easy to see when they get abused. I received an email with…

Largest data breach in email marketing history? @Aweber subscriber lists stolen by foreign organized crime.

Uncategorized - December 29, 2009 - 30 Comments

I’m amazed that what is probably the largest data breach in email marketing history has gone largely unnoticed by the email marketing community. Suppression lists get stolen all the time, but I’ve never heard of an ESP getting hacked and…

RP Hosting New Tucows FBL

RP Hosting New Tucows FBL

Uncategorized - September 9, 2009 - 3 Comments

Nice to have so many new launches from deliverability vendors lately. This has been in beta for some time now while the kinks are worked out between the two systems to ensure that complaints generated on Tucows are handled through…

Pivotal Veracity Unveils New Product: MIQ

Pivotal Veracity Unveils New Product: MIQ

Current Affairs, Reputation - September 8, 2009 - 2 Comments

Here at Deliverability.com, we like to leak information to the world as we get it in hopes of spurring debate and helping educate folks interested in email marketing (and obviously deliverability) in general. As part of that, Pivotal Veracity unveiled…

White House Using Acceditation Service

White House Using Acceditation Service

Current Affairs - June 5, 2009 - Comments Off

With all the different technology Obama’s administration has been using during his first months in office (including Twitter, Facebook and blogs), their heavy use of email as a communication channel is no surprise. However, it was surprising to see their…

Are you using MD5 for your suppression lists? You should be.

Are you using MD5 for your suppression lists? You should be.

Abuse, Best Practices, CAN SPAM, Unsubscribe - April 23, 2009 - 3 Comments

The Email Senders and Providers Coalition (of which I am the co-chair of the Technology committee) announced today that all members must support MD5 suppression lists by the end of the year. Most ESPs support this already, but there are…

eTail day 1

eTail day 1

Uncategorized - February 24, 2009 - Comments Off

I have been at eTail for about a day now and can tell you this sort of thing is really cool. I am presenting on transforming your email through the use of personalization tomorrow and am completely stoked to do…

TV Gets New Email Marketing Tool Via Goodmail

TV Gets New Email Marketing Tool Via Goodmail

ISP - December 12, 2008 - 3 Comments

Anyone here this news? Goodmail is going to certify emails that contain code to support video in email? Personally? I currently read my email in TEXT and also convert inbound email to TEXT. HTML sometimes makes more of a mess…

Email Engagement Index

Email Engagement Index

Current Affairs, Metrics, Reputation - December 9, 2008 - 1 Comment

Pivotal Veracity has announced a new tool for use by its current subscription members. It sounds like another nifty service allowing marketers to get better insight into how their email is performing at participating ISPs. Now, if only they’d make…

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