Tag Archives: Yahoo!
What You Need To Know As Yahoo! Recycles Old Email Addresses

What You Need To Know As Yahoo! Recycles Old Email Addresses

Best Practices, Best Practices/Standards - July 11, 2013 - Comments Off

In mid-June, Yahoo! announced that they will be re-introducing email addresses that have been inactive on Yahoo! platforms for the past 12 months. They’ll be doing this by allowing users to sign up for the email address they’ve always wanted in mid-July and by mid-August, they’ll let those users know which ones they received. This [...]

British Telecom (BT) Changing Email Services

British Telecom (BT) Changing Email Services

Dennis Dayman - June 10, 2013 - Comments Off

FYI folks! Seems BT is killing their support of the Yahoo! portal and email services. From the looks of it, existing @btinternet.com, @btopenworld.com and @talk21.com email addresses will stay the same., but anyone who was using a disposable email address and signed up for your communications with those will be losing those. This will cause an [...]

How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do

Best Practices, Reputation - May 12, 2011 - 4 Comments

Inactive subscribers are a liability to anyone who sends email.  They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it use to.  Marketing managers usually understand that they key is to get rid of the deadweight to solve these problems, but [...]

Email Mythology Part II: Gods of Deliverability

Email Mythology Part II: Gods of Deliverability

Abuse, Ask the Experts - April 19, 2011 - 4 Comments

In the world of Greek mythology, all of the gods are, well, gods, but that doesn’t mean they are all equal. Zeus, for example, is the king of them all. Is there a “Zeus” of email deliverability? Not necessarily. But there are quite a few individuals who have risen above the rest and become presidents, founders, CEOs, or CTOs of various email related companies. A few of them are briefly profiled here, in no particular order.

Email Authentication and the Fight Against Phishing

Email Authentication and the Fight Against Phishing

ISP - March 30, 2011 - 1 Comment

When we collaborated with eBay and PayPal in 2007 to reject emails spoofing their domains, the fight against phishing using a cryptographic approach was in its infancy. Leveraging DomainKeys, an email authentication technology developed at Yahoo!, it was our initial attempt at enforcing domain-level policies to protect popular brands—as well as our users—from the wave [...]

The New New Yahoo! Mail Beta

Best Practices/Standards - March 18, 2011 - 1 Comment

Reposted from blog.unica.com Yahoo! has recently begun the role out of a new beta. I say new new because it seems like yesterday that Yahoo! was rolling out a beta which today is the defacto email client in addition to…

A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

Ask the Experts, Best Practices, ISP, Reputation/Whitelist - January 11, 2011 - 21 Comments

In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for…

Are You Ready for the Ultra Managed Inbox?

Are You Ready for the Ultra Managed Inbox?

ISP, Reputation - August 30, 2010 - 3 Comments

Email marketers have long benefited from the linear nature of the inbox, where everything is sorted by time of arrival. Marketers enjoyo close proximity to personal messages – our sale notice sits next to a private invitation for dinner with…

Images Now On at Yahoo! for Return Path Certified Clients

Images Now On at Yahoo! for Return Path Certified Clients

Uncategorized - March 18, 2010 - Comments Off

Good news today was posted by Return Path. For those using Return Path Certified, you now will receive automatic image and link enabling at both Hotmail and Yahoo! What do you have to do to get this privilege at Yahoo?…

Yahoo! Mail Announcement for CertifiedEmail senders

Yahoo! Mail Announcement for CertifiedEmail senders

Uncategorized - March 5, 2010 - 2 Comments

As previously mentioned here on Deliverability.com, as of last month, Yahoo! Mail no longer participates in Goodmail’s CertifiedEmail program. For CertifiedEmail senders, this means CertifiedEmail messages no longer receive enhanced privileges such as guaranteed inbox placement, images displayed by default,…

Yahoo! MTA Connectivity Problems – Return

Yahoo! MTA Connectivity Problems – Return

Uncategorized - February 3, 2010 - 2 Comments

Yahoo! posted a notice this morning that the MTA connectivity problems have returned. Here’s the latest missive from Yahoo! _____ At around 6am PST, we again started experiencing low connectivity on our MXes, and we have since been working incessantly…

Yahoo! MTA Connectivity Problems

Yahoo! MTA Connectivity Problems

Uncategorized - January 26, 2010 - 10 Comments

Yahoo! is having some MTA connectivity problems, from the Postmaster Blog: If you’re seeing some queuing in your outbounds today when sending to Y! users, we’re currently experiencing low connectivity across our MTAs, which started this morning. We’re working to…

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