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Canada’s Anti-Spam Law, CASL, Now a Done Deal

Canada, Compliance, Current Affairs, Dennis Dayman, Events, Uncategorized - December 2, 2013 - Comments Off

On Thursday November 28th 2013, the Treasury Board of Canada President (and champion of CASL) Tony Clement approved Industry Canada regulations in their final form. Today, December 4, 2013, the Minister of Industry the Right Honourable James Moore announced CASL will come into force on July 1, 2014. That’s right folks, six (6) month from now. [...]

Data Security Starts With Your Password

Data Security Starts With Your Password

Best Practices/Standards, Dennis Dayman, Privacy, Uncategorized - November 26, 2013 - Comments Off

So, we thought this would be a good reminder for all and not just the privacy community where it was originally posted on Privacology. Our friend Tom Bartel did a great post this holiday season about how data security really starts with what sort of password you use. He talks about basic guidance that as users we [...]

Top 4 Ways to Prepare for the Holiday Season

Top 4 Ways to Prepare for the Holiday Season

Uncategorized - October 4, 2013 - Comments Off

We recently held a webinar where we discussed  important planning tips as we enter the holiday season.  Most online businesses are preparing to take advantage of the many enormous shopping days online with everything from black friday, cyber monday or even green monday deals.  Here’s the top 4 things you should think about with regards [...]

Improving Deliverability

Improving Deliverability

Best Practices/Standards, Uncategorized - July 19, 2013 - 2 Comments

This is a guest post by Rochelle Royal, a content and online marketing executive for Search Laboratory, a multilingual, award winning digital marketing agency specialising in SEO, PPC, conversion optimisation and website analytics. She has specialised in this industry since 2006. ——————————————————————————————————————————————— Improving Deliverability The word deliverability is a fancy word for describing the issues [...]

Daily Delivery – Adding Video to Email and the Numbers it Creates

Daily Delivery – Adding Video to Email and the Numbers it Creates

Daily Delivery, Uncategorized - April 2, 2013 - Comments Off

The Truth About Video Email Marketing By Scott Hardigree @Indiescott 4/2/13 Look in your email inbox, and on any given day you’re likely to find several emails that feature videos. They can range from informational/educational to simply entertaining. But what is all the fuss about? Does video email marketing really lift response rates? Can anyone [...]

Daily Delivery – Overcome ISPs and Deliver Your Email

Daily Delivery – Overcome ISPs and Deliver Your Email

Daily Delivery, Uncategorized - March 21, 2013 - Comments Off

Solutions for New Email Delivery Challenges Imposed by Email ISPs By Gareth Parkin @SEJournal 3/20/13 As if getting your emails through to subscribers was not already challenging enough, email service providers are making the job of email marketers even harder. In an effort to streamline and improve the user experience, Gmail, Hotmail, Yahoo! Mail, and [...]

10 Ways to Suck at Email Deliverability

10 Ways to Suck at Email Deliverability

Best Practices/Standards, Dennis Dayman, Reputation, Uncategorized - March 1, 2013 - Comments Off

I don’t know about you, but this post gave me a good laugh to end a very long and busy week. Our friend Kristin Connell, Senior Manager, Marketing Operations, at Deltek posted this great deliverability post to the Eloqua Topliners Community. Please take some time this Friday and laugh with me. ——————————————————————————————————————————— Why write about ways [...]

Daily Delivery – What to Learn From Unsubscribing Customers

Daily Delivery – What to Learn From Unsubscribing Customers

Daily Delivery, Uncategorized - February 28, 2013 - Comments Off

Do You Know Why People Are Unsubscribing From Your Emails? By Ryan Pinkham @ConstantContact Let’s be honest, no one enjoys having people unsubscribe from their email contact list. With all the work you put into growing your list and the time you spend designing, creating, and sending emails—it’s never fun when someone decides to say thanks but [...]

Five Deliverability Related Events You Don’t Want To Miss At SXSWi 2013

Five Deliverability Related Events You Don’t Want To Miss At SXSWi 2013

Uncategorized - February 27, 2013 - Comments Off

SXSWi is just 9 days away! If you haven’t glanced at the schedule yet, there’s a plethora of geeky goodness happening March 8-12. Over the span of 5 days, some of the brightest minds in emerging technology will be descending on Austin to learn, teach, and, of course, party. There’s no shortage of excellent events [...]

Daily Delivery – Mobile Email to Surpass PC Open Rate

Daily Delivery – Mobile Email to Surpass PC Open Rate

Daily Delivery, Uncategorized - February 20, 2013 - Comments Off

Knotice: mobile email opens up across industires By Remy Bergsma @EmailBlog 2/20/13 Knotice has published new research about mobile email opens. The report claims that mobile email opens have risen to an impressive 41%, and will surpass 50% in the next six to twelve months. The mobile email open rate was 27% at the same [...]

Do you remember us?

Best Practices/Standards, Dennis Dayman, Uncategorized - February 14, 2013 - Comments Off

I have to say, I was quite impressed this morning when I awoke and found a one of those what you think will be a dreaded spam email starting with “You’re receiving this message, because…” Yes, you all know what I’m talking about. You know, the spammer who sent you a marketing email for some [...]

Global Campaigning – Know Who You Are

Global Campaigning – Know Who You Are

Best Practices, ISP, Uncategorized - January 28, 2013 - Comments Off

As many of you may know, I recently (June 2012) changed jobs and have been so busy learning new systems, meeting new clients and focusing on items at a much more global scale then I have in the past. In my new role as Director of Global Delivery Services at Experian CheetahMail,  I have started [...]

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